Bio: David Armano
With over 13 years of professional creative experience, David is a practitioner of Experience Design—tapping his diverse background in interactive, broadcast, and print media for clients such as HP, KitchenAid, Allstate, Bally Total Fitness, Kay Jewelers, Fifth Third Bank, and The Chicago Tribune to name a few.
David leverages his multi-faceted background to create meaningful interactive experiences that both satisfy and exceed customer expectations. David is currently a Creative Director for the Chicago office of Digitas. He leads interdisciplinary teams of Visual Designers, Art Directors, Interaction Designers, Copywriters, and Developers on a variety of accounts.
Prior to joining Digitas, David spent nearly six years with interactive shop Agency.com, where his work on HP's consumer initiatives received recognition by the Web Marketing Association. He has also spoken at events organized by The Association of Multimedia Communications and the Chicago Institute of Design.
David firmly believes that creativity, innovation and design combined with customer-centricity lead to concrete advantage in the competitive world of business and brand building.
David holds a BFA cum laude in Computer Graphics from Pratt Institute. He minored in Visual Communications and was fortunate enough to study under some of the most creative minds in the industry. He currently resides in a near-northern suburb of Chicago, not far from Lake Michigan. When David isn't working or surfing the net, he can be found spending quality time with his wife and two boys.
Posts by David Armano:
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Finding Your Voice (Again),
04 Dec 2006 in Featured Posts
Charline Li from Forrester is back at blogging after over a month-long hiatus….
Her latest post provides a profound insight of what can happen when blogging and life collide and the perils of second guessing yourself–or in Charlene’s own wo…
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12 Consumer Values for Your Wall,
03 Nov 2006 in Featured Posts
Here’s a friendly visual to pin up on your cube or office wall: Download 12_values.pdf….
The next time you work on a major marketing or interactive initiative–ask yourself this question: “Is what I’m doing hitting at least some of the consu…
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(Not) Staying in the Lines,
19 Sep 2006 in Featured Posts& Marketing Strategy
“Daddy, Saddy! Look what I did!” Max said. “That’s awesome Max!” I replied as any parent would. We were looking at one of Max’s assignments in kindergarten….
It was matching and coloring shapes. Typical stuff, I thought as my five-year-old …
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Everyday Impressions,
07 Sep 2006 in Branding& Customer Relationships& Featured Posts& General Management
On my first day at the new job, I noticed everything. I distinctly recall walking into the reception area for the first time, and seeing my name up on a easel with the word "welcome" next to it…
…I recall the pleasant smile of o…
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Contagious Culture,
30 Aug 2006 in Buzz Marketing& Featured Posts& General Management
One day I strolled into the kitchen in our office to get my morning coffee. As I waited for it to pour, I noticed a single picture of someone from what looked like to be their High School yearbook…
…I stopped for a minute, because the person l…
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Navigators, Explorers, and Engaged Participants,
27 Jul 2006 in Customer Behavior& Featured Posts& Marketing Strategy& Segmentation and Targeting& Website Development and Design
Last weekend I had three different kinds of interactive experiences. In each of them, I acted like three different kinds of people (more accurately mindsets)….
…A Navigator. An Explorer. And an Engaged Participant. Before I get into how I defin…
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Top 10 Things You Can Do During A “Blogout”,
12 Jul 2006 in Blogging& Featured Posts
Typepad is down due to “maintenance.” What’s an admitted blog addict to do…?
Well, it had to happen sometime. Typepad has left me stranded. It’s only day one but it feels like weeks. I don’t know who’s coming to my blog. I can’t see what referral…
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Rocketbust: It’s About Talent,
07 Jul 2006 in Content& Featured Posts& General Management& Website Development and Design
So Amanda is leaving Rocketboom–by now that’s old news. And rather than get into the drama behind it, I’d like to call some attention to what I think is a bigger issue…
…Retaining your talent. Jason Calacanis serves up some compelli…
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Is Creativity the New Innovation?,
30 Jun 2006 in Featured Posts& Strategy and Tactics
Innovation has had a good run in the past few years. But it’s looking like creativity is becoming a hot topic in both creative and non creative forums…
…here’s a little experiment. Search for the word “Innovation” on BusinessWeek. You’ll get 4,…
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It’s All About the Custoconsumuser,
21 Jun 2006 in Customer Relationships& Featured Posts& Segmentation and Targeting
Yes. Let’s call human beings people. But let’s also get a little more specific…
The debate has flared up again. The professional world is discussing what we should and shouldn’t call our “peeps.”
Don Norman holds this perspective:
“Words matter. …
