Bio: Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.
Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that enables business-to-business marketers to leverage thought leadership marketing to reach and keep customers.
When he's not blogging or speaking, you can find Dana on his bicycle on the roads around Green Bay, WI or out at the park with his dog, Lucy.
You can read more from Dana at http://www.marketingsavant.com
Posts by Dana VanDen Heuvel:
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Thought Leadership Remains Important for B2B in 2009,
27 Jan 2009 in Featured Posts
For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their…
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‘Thought Leading’ Your Way to Premium Brand Status,
20 Jan 2009 in Featured Posts
They’re called by different names such as premium brands, luxury brands or even high-road brands. Regardless of the name, the value of attaining premium status in your industry comes with high rewards and the greatest return on sales (ROS) or margins…
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Make a Date with Marketing – Part 1 of 2,
01 Jan 2009 in Marketing Strategy
This is one of those posts where I think “man, I’m going to sound like an idiot pitching this idea, but I don’t see many people doing it…so here goes.”…
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Segment Customers and Price Accordingly in a Downturn,
01 Jan 2009 in Featured Posts
For most businesses, customer segmentation — the act of dividing customers into similar groups for the purpose of targeting — is something that you did as a marketing exercise many years ago or at best, at the beginning of last year. In a…
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What’s the Process for Starting a Corporate Blog? How Long Does It Take? [Part 1 of 3],
14 Feb 2008 in Featured Posts
I’m surprised at how often I’m asked this question when putting on events or fielding general questions about blogs and emerging marketing tools. I mean, really, it only takes a few minutes to setup a blog, right? Well, we all know that’s not true…
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Microsharing, Social-Bookmarking and the Middle 50% You Can’t Ignore,
05 Feb 2008 in Featured Posts
By now most of us have heard about that “1% of us” that are actual “content creators” online. Well, depending on who you ask, that number is any where between 1% and 50% (according to PEW/Internet, over 50% of teens are online content creators). OK,…
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Ram Charan Turns to Sales: Is Marketing Next?,
30 Jan 2008 in Featured Posts
Ram Charan may not (yet) be a household name in business, but he’s not far from it. Consider him, “the man behind the man.” He’s advised iconic leaders like Jack Welch and countless other CEOs from Fortune 500 companies for the past couple of…
