Bio: Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech ’08 Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.
Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that enables business-to-business marketers to leverage thought leadership marketing to reach and keep customers.
When he's not blogging or speaking, you can find Dana on his bicycle on the roads around Green Bay, WI or out at the park with his dog, Lucy.
You can read more from Dana at http://www.marketingsavant.com
Posts by Dana VanDen Heuvel:
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Thought Leaders Should Violate Expectations,
23 Sep 2009 in Featured Posts
What are expectations anyway? We’ve heard quotes like this one from Stevie Wonder: “You can’t base your life on other people’s expectations.” Or this one, from Brian Tracy: “Winners make a habit of manufacturing their own positive expectations in…
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In Search Of Excellent Thought Leaders,
01 Sep 2009 in Featured Posts
In Search of Excellence was published when I was six years old, but as an enthusiastic student of business history and a lover of marketing classics, I felt compelled to re-read it this summer and in doing so, drew some interesting parallels between…
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Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?,
22 Jul 2009 in Featured Posts
Starbucks reported today that their earnings rose to 24 cents a share from 16 cents and bested the expectations analysts who were seeking per-share earnings of 19 cents. What’s at the heart of this positive news for Starbucks?
According to the Wall…
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Thought Leadership Alone Is Not Enough,
29 Apr 2009 in Featured Posts
I was involved in a conversation today where I brought up thought leadership marketing and received a response something to the effect of “oh, yeah, I’ve heard that buzzword thrown around a bit.” (Interesting, I was under the impression that it hadn…
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Do You Have the ‘Four As’ To Be a Thought Leader?,
26 Feb 2009 in Featured Posts
Becoming an industry thought leader and employing thought leadership marketing are things that many organizations aspire to. Granted, not everyone wants to be a thought leader, however, it’s safe to say that nearly everyone in a given industry would…
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Why Thought Leadership Marketing is NOT Just Giving Information Away,
11 Feb 2009 in Featured Posts
“Won’t this content that we’re publishing be giving away too much to our competitors?” or “Our customers are going to take this great information that we’re publishing and use it to shop our competitors.” Are two very common objections that I often…
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Thought Leadership Remains Important for B2B in 2009,
27 Jan 2009 in Featured Posts
For the past three years running, we’ve seen evidence that thought leadership marketing is at or very near the top of all B2B marketers’ agendas. With more B2B marketers, like Indium’s Rick Short, questioning the efficacy of advertising as their…
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‘Thought Leading’ Your Way to Premium Brand Status,
20 Jan 2009 in Featured Posts
They’re called by different names such as premium brands, luxury brands or even high-road brands. Regardless of the name, the value of attaining premium status in your industry comes with high rewards and the greatest return on sales (ROS) or margins…
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Make a Date with Marketing – Part 1 of 2,
01 Jan 2009 in Marketing Strategy
This is one of those posts where I think “man, I’m going to sound like an idiot pitching this idea, but I don’t see many people doing it…so here goes.”…
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Segment Customers and Price Accordingly in a Downturn,
01 Jan 2009 in Featured Posts
For most businesses, customer segmentation — the act of dividing customers into similar groups for the purpose of targeting — is something that you did as a marketing exercise many years ago or at best, at the beginning of last year. In a…
