Bio: Dana VanDen Heuvel
Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Association’s Marketech Guide to Marketing Technology and Guide to Social Network Marketing and the creator of the AMA’s TechnoMarketing training series.Dana is a widely recognized expert on thought leadership marketing, social media, blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks at over 50 events each year on these and other marketing topics at industry and private client events.
Dana founded BlogSavant, one of the nation’s first weblog and social media marketing consultancies, which he is still active in. He currently runs The MarketingSavant™ Group, a thought leadership and social media marketing consulting and training firm that enables business-to-business marketers to leverage thought leadership marketing to reach and keep customers.
When he's not blogging or speaking, you can find Dana on his bicycle on the roads around Green Bay, WI or out at the park with his dog, Lucy.
You can read more from Dana at http://www.marketingsavant.com
Posts by Dana VanDen Heuvel:
-
Get Clients in 2011: A Simple Marketing Plan,
06 Dec 2010 in Blogging& Content Marketing& Featured Posts& Headline& Marketing Thought Leadership& Planning and Measurement& Small Business Marketing& Social Media
Now through the end of December is one of my favorite times of the year. Not only because I like snow but because these months are when the planners are gearing up for the next year and preparing strategies for the next 12 months.It’s a very exciting…
-
7 Steps to Letting Locals Find You Online,
25 Oct 2010 in Customer Relationships& Featured Posts& Headline& Marketing
People searching for local businesses will only find you if you make your presence known. Google and other search engines are immensely powerful, but they are also heavily reliant on you to provide the information it needs to seek you out.
This po…
-
Boost Holiday Sales With These 7 Social-Media Tips,
20 Oct 2010 in Email Marketing& Featured Posts& Headline& Marketing Strategy& Small Business Marketing& Social Media
Social media will drive more holiday purchase decisions this year than ever. In fact, 27 percent of last year’s holiday shoppers started their gift search on were influenced in some way by social media; 59 percent used search engines as their first…
-
What Happens at the End of the Social Media Adoption Curve?,
13 Oct 2010 in Academia/Training& Featured Posts& Headline& Marketing& Marketing Thought Leadership& Social Media
As bloggers and social media pundits, we’re often scouring the data from reports to get a firm grip on what’s really happening in the worth of social media. We look at reports like Forrester 2010 Technographics research and the recent data from…
-
Thought Leaders Should Violate Expectations,
23 Sep 2009 in Featured Posts
What are expectations anyway? We’ve heard quotes like this one from Stevie Wonder: “You can’t base your life on other people’s expectations.” Or this one, from Brian Tracy: “Winners make a habit of manufacturing their own positive expectations in…
-
In Search Of Excellent Thought Leaders,
01 Sep 2009 in Featured Posts
In Search of Excellence was published when I was six years old, but as an enthusiastic student of business history and a lover of marketing classics, I felt compelled to re-read it this summer and in doing so, drew some interesting parallels between…
-
Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?,
22 Jul 2009 in Featured Posts
Starbucks reported today that their earnings rose to 24 cents a share from 16 cents and bested the expectations analysts who were seeking per-share earnings of 19 cents. What’s at the heart of this positive news for Starbucks?
According to the Wall…
-
Thought Leadership Alone Is Not Enough,
29 Apr 2009 in Featured Posts
I was involved in a conversation today where I brought up thought leadership marketing and received a response something to the effect of “oh, yeah, I’ve heard that buzzword thrown around a bit.” (Interesting, I was under the impression that it hadn…
-
Do You Have the ‘Four As’ To Be a Thought Leader?,
26 Feb 2009 in Featured Posts
Becoming an industry thought leader and employing thought leadership marketing are things that many organizations aspire to. Granted, not everyone wants to be a thought leader, however, it’s safe to say that nearly everyone in a given industry would…
-
Why Thought Leadership Marketing is NOT Just Giving Information Away,
11 Feb 2009 in Featured Posts
“Won’t this content that we’re publishing be giving away too much to our competitors?” or “Our customers are going to take this great information that we’re publishing and use it to shop our competitors.” Are two very common objections that I often…
