Bio: Corey O'Loughlin
Posts by Corey O'Loughlin:
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Four Reasons Marketers Should Pay Attention to Pinterest,
02 Apr 2012 in Content& Customer Relationships& Featured Posts& Headline& Social Media
Let’s not beat around the bush. By now, you’ve heard of Pinterest and you’re wondering whether yet another social presence is worth your time and effort.
Though Pinterest probably isn’t right for all brands, you should know these four things about…
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Should Marketers be Pinterested? [Infographic],
02 Feb 2012 in Content& Featured Posts& Headline& Marketing
I’m an early adopter of nearly every technology, but for some reason, Pinterest never appealed to me. Admittedly, this is probably because I knew what a massive time suck it could be and that I’d probably become obsessed with it.
When the ti…
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New Year’s Resolutions: What We Want to Do in 2012,
03 Jan 2012 in Featured Posts& General Management& Headline& Marketing
Welcome to the first week of 2012! The gyms are overflowing, the produce section is sold out, and New Year’s resolution season is in full swing. Because resolutions aren’t limited to diet/fitness goals we will never maintain, I asked around the…
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5 Not-So-Practical Uses for Your Can O’ Smarts Putty,
13 Dec 2011 in 1& Featured Posts& FeaturedPosts& Headline& Marketing
Breaking news: If you renew your PRO membership today (or anytime before 12/31/11) using code BIGSMARTS, we’ll give you 30% off and throw in 2 extra months of membership.
Plus we’ll send those of you in the US and Canada a can of our incredible…
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A Time to Give Thanks: Marketing Tools,
21 Nov 2011 in Customer Relationships& Featured Posts& Headline& Marketing
Even though it seems like Christmas must be days away with the influx of holiday music and displays in nearly all retail stores, it’s just November. Thanksgiving is a great time to pause and reflect on the things we are grateful for in our lives. I,…
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Marketers React: Google+ Branded Pages,
07 Nov 2011 in Featured Posts& Headline& Social Media
Marketers are rioting in the streets, overjoyed that Google+ has finally graced us with business pages. Oh, wait, that wasn’t really the reaction at all, was it?
By now, most marketers have heard that Google+ rolled out Pages, a way for brands to…
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The Scariest Traits a Marketer Can Possess,
25 Oct 2011 in Customer Relationships& Featured Posts& Headline& Marketing
Marketing is a challenging profession, one that requires us to be fully engaged and involved in the changes to our brand—and also in our industry. Marketers must stay up to speed on all new developments or they will quickly risk obsolescence.
Th…
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3 Reasons to Start Podcasting Today,
10 Oct 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Tools
I like to think of podcasting as the overlooked, red-headed stepchild in the content marketing family. It’s rarely shown any love, even though it’s a wonderful tool for your brand and a great addition to nearly any content marketing strategy.
…
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3 Reasons Video Isn’t as Scary as it Seems,
30 Sep 2011 in Featured Posts& Headline& Marketing& Marketing Tools
Video has a tough reputation around the content marketing block. Video is scary. Video is hard. Video isn’t for B2B. Wrong, wrong, wrong. Video’s bark is a lot louder than its bite.
Here’s why video isn’t as scary as people think.
1. It doesn’t…
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How to Get Your Senior Team Excited About Your Content Strategy,
08 Sep 2011 in Blogging& Content& Featured Posts& Headline& Marketing& Marketing Thought Leadership& Marketing Tools& Social Media
You’ve been hearing about content marketing for years now. You’ve attended several webinars and read countless blog posts and even a few books on the topic. You know content marketing can do big things for your brand. The only problem is: The powers…
