Bio: Christopher Penn
Christopher S. Penn is the Director of Strategy for WhatCounts Enterprise Email Marketing. He is also the author of Marketing White Belt: Basics for the Digital Marketer and is a professor of advanced social media at the University of San Francisco.
Posts by Christopher Penn:
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Boost Social Media’s Content Value With Email,
01 Nov 2011 in Email Marketing& Featured Posts& Headline& Social Media
With the average length of a tweet’s effectiveness reportedly down to a mere 3 hours, with 92% of a retweet happening in the first hour or not at all (according to Sysomos), how do you get more value out of your social media efforts? With email! Here…
