Bio: Christine Whittemore
Posts by Christine Whittemore:
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Still Holding Back? 10 (Business) Reasons to Participate in Social Media,
21 Feb 2011 in Customer Relationships& Featured Posts& Headline& Marketing& Social Media
Do you participate in social media? It’s a lot of work coming up with something to say, not to mention monitoring what’s being said, and then responding. Do you do it? And if you do, is it just for the SEO? Or because it’s the hip thing, so…
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Reinventing Bus Travel: Clean, Convenient & Connected,
17 Aug 2010 in Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
Bus travel is back on the map. Have you tried it lately? It’s my option of choice for traveling distances of 250 miles or so—say from New York City to D.C. or Boston. Thanks to a dash of social, it has been reinvented. I bet other businesses…
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How About Making Customer Service More Social?,
16 Jun 2010 in Customer Relationships& Featured Posts& Headline& Marketing Thought Leadership& Social Media
What’s your opinion on reinventing customer service? How about making it more social? I see a major customer service conflict taking place between traditional and social customer service. And if we don’t get social, the conflict will only get…
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10 Tips For Being Found & Connecting With Customers,
15 Apr 2010 in Advertising& Blogging& Content& Featured Posts& Headline& Marketing& Strategy and Tactics
There’s an interesting paradox I’ve noticed having to do with an analog vs. a digital existence. You may have the most entrancing physical location imaginable, and yet because you can’t be found online, you can’t connect with customers and thus don’t…
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Integrating Social Into Traditional: 10 Tips For A Remarkable Blogger Event,
06 Oct 2009 in Featured Posts
So, you want to hold a blogger event; something truly social, but perhaps with a corporate sponsorship angle. How would you go about it? Here’s what I wouldn’t do….
* Issue a fancy flash-based invitation
* Hold a flashy event that focuses more on… -
Ignite Your Consumer-Dealer Sales with Dealer Ignition’s Dealer Promotion Network,
03 Aug 2009 in Featured Posts
Do consumers recognize and seek out your brand? Do they buy directly from you or go through an independent dealer network? If the latter is your case, read on….
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Creating Community Through Relevant Local Information,
17 Jun 2009 in Featured Posts
How do you learn about local news? You know …. news or content that’s particularly relevant to you in a specific geographic area? Perhaps about an event that has taken place or one yet to happen or maybe a local store grand opening.
Would a Go…
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10 Tips (Plus!) to Not Trip Up a Speech,
26 Nov 2007 in Featured Posts
At the MarketingProfs B2B Forum in Chicago, Ann Handley and I got to talking about public speaking and the tips we’ve gathered over the years to guarantee success. We had so much fun comparing notes, that it only seemed right to share my top tips…
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Which Comes First: The Policy or the Blog?,
09 Oct 2007 in Featured Posts
Day 2 of the inaugural MarketingProfs B2B Forum in Chicago started out with a discussion between MP President Roy Young and Forrester Research Senior Analyst Laura Ramos examining “What’s New for B2B Marketers.” Amidst her comments, Laura expressed…
