Bio: Christina "CK" Kerley
Known to most simply as “CK”, you could say that marketing is my passion or you could say it's my calling... either way you'd be perfectly correct.
As a B2B marketing specialist, for more than 15 years I’ve worked with companies, ranging from the Fortune 500 to startups, across a broad palette of specialties in strategy, social media, mobile, training and speaking.
Besides blogging here, I write my own marketing blog and publish content that you might find helpful on B2B social media marketing and B2B mobile marketing.
(And I tweet here).
Posts by Christina "CK" Kerley:
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Book Club Group Review Starts in a Week: Get Ready To Get ‘Sticky,’ Bookworms!,
05 Jun 2007 in Featured Posts
Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, Made To Stick, by Chip and Dan Heath.
While Round #1 discussed “social media” and Round #2 focused on “branding,” Round …
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MarketingProfs Book Club Returns with ‘Made to Stick’,
15 May 2007 in Featured Posts
With spring comes not only a new season but a “sticky” new segment. Yes bookworms, the MarketingProfs Book Club is back with the hottest book of the year! Did I just say we have a hot and sticky segment? Hey, if it gets you folks reading and sharing…
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MarketingProfs Book Club Now OPEN for Discussion with Al & Laura Ries,
20 Mar 2007 in Featured Posts
The MarketingProfs Book Club’s Group Review for our current segment featuring The Origin of Brands, is now open! For those of you new to our Book Club I’ve included some information below. For returning Book Club veterans, you can hop on over and…
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Tick, Tock Bookworms: MarketingProfs Book Club Group Review Launches Next Week,
13 Mar 2007 in Featured Posts
Just a reading reminder: Members of the MarketingProfs Book Club are one week away from chatting up our current featured book, The Origin of Brands, with famed authors’ Al and Laura Ries. So please join us. Get ready to discuss–and maybe even…
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I Want Your MTV!,
08 Mar 2007 in Featured Posts
Apparently, MTV finally read the memo — the one that reads “we major media need to stop suing our customers for messing with our copyrighted materials and start encouraging…even begging!…them to do so.”
In a strategy to recapture audiences lo…
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From Cyberloser to Social Magnet: FakeMySpace,
27 Feb 2007 in Featured Posts
On the one hand I’m aghast; on the other I’m a bit intrigued. For those of you not familiar with the finer points of MySpace, the social-networking site allows you to approve “friends” in your network so you can communicate back and forth and, in…
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Off the Rails on a Crazy Train… or Smart Marketing?,
26 Feb 2007 in Featured Posts
Ever since Ozzy announced it February 6th I’ve been thinking about–and meaning to blog about–the very interesting format of this summer’s Ozzfest. I actually should attribute this innovation to his marketing savvy manager-wife Sharon (leave it to a…
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Book Club is Back: Round #2 and in the Ring with Al and Laura Ries,
13 Feb 2007 in Featured Posts
We’re back for another round, bookworms! In this segment we’re discussing branding with the brand masters themselves: none other than the inimitable Al & Laura Ries. Impressive, eh? Yes folks, I take my host duties very seriously. For those of you…
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Marketing (Safe) Sex,
29 Jan 2007 in Featured Posts
One in four persons will contract a Sexually Transmitted Disease in their lifetime–a mind-blowing 25% of the population, with under-25 youth at highest risk. It’s obvious we need to do a better job of encouraging that sex be safe when it does…
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We’re Open for Biz, Bookworms,
10 Jan 2007 in Featured Posts
Group Review is now O.P.E.N.! While this post will give you a lot of information, over at Group Review we have FAQs and technical support standing by (yes, they, too, read the book). Once you get into Group Review and poke around for five minutes you…
