Bio: Christina "CK" Kerley
Known to most simply as “CK”, you could say that marketing is my passion or you could say it's my calling... either way you'd be perfectly correct.
As a B2B marketing specialist, for more than 15 years I’ve worked with companies, ranging from the Fortune 500 to startups, across a broad palette of specialties in strategy, social media, mobile, training and speaking.
Besides blogging here, I write my own marketing blog and publish content that you might find helpful on B2B social media marketing and B2B mobile marketing.
(And I tweet here).
Posts by Christina "CK" Kerley:
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“Save Money. Live Better.” (Unless It’s Black Friday),
01 Dec 2008 in Featured Posts
Like so many of us, I’m disgusted at the unconscionable events that transpired at a WalMart located in New York this past weekend. But I’ll be even more disheartened if marketers don’t rally for retailers to adopt more responsible practices to avoid…
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Brainy, Bold or Bogus… What Say You On ‘W.’?,
13 Oct 2008 in Featured Posts
Yet another week that promises to be chock full of politics is upon us. But this week is different… because this week ends on an opening. That’s right, Oliver Stone’s much-hyped film W. that comically chronicles George W. Bush’s rise and fall,…
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Conventions ‘08: Round #2 with Brand McCain,
05 Sep 2008 in Featured Posts
Another convention coming to a close gives rise to a conversation we marketers are just getting started. After all, when it comes to political candidates–and political conventions–we’re not just talking policy, we’re talking brands. And on that…
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Stop Putting Obama in a Box (New Markets, New Mindsets),
03 Sep 2008 in Featured Posts
It takes two to make a baby. And even though I would argue that women carry the majority of the weight (hey, at least for the first 9 months), a child’s genetic makeup is inherited from both their mommy and daddy. Why am I telling you this? Because I…
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Conventions ‘08: Come Chat It Up, Marketers,
29 Aug 2008 in Featured Posts
‘Tis the season of presidential conventions. A time of marketing, messaging, promises and pageantry. And a series of events that comes but once every four years. While we’re glued to our tubes watching the commentary fly from political analysts,…
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MarketingProfs Book Club Is OPEN: ‘Robin Hood’ Awaits!,
13 Nov 2007 in Featured Posts
The MarketingProfs Book Club’s Group Review for our current segment featuring Robin Hood Marketing, is now OPEN! For those of you new to our Book Club I’ve included some information below. For returning Book Club vets, you can hop on over and jump…
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Blog? Not So Much. Listen? Much.,
01 Nov 2007 in Featured Posts
Not every company needs to blog. There I said it. And ask anyone, I’m a big fan of blogging. Fact is, many times a blog just adds noise. If there’s one thing we don’t need is more noise. (What we need is more value.) While not every company must blog…
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MarketingProfs Book Club Returns with ‘Robin Hood Marketing’,
09 Oct 2007 in Featured Posts
MarketingProfs Book Club is back with a book that does a lot of good for just causes… by outright stealing know-how from big brands (Robin Hood anyone?). For those of you new to our Book Club, welcome aboard (sign-up here). As for those returning…
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A Conversation Begets a BIG Idea (and a Brilliant Book),
16 Jul 2007 in Featured Posts
You might have heard I’m a fan of books. Actually, I’m a fan of sharing knowledge. For me, the real benefit of books isn’t in the read but in the ideas they generate. Why? Because as marketers we are our ideas. We get paid (and, sometimes, pressured)…
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MarketingProfs Book Club Is Open: ‘Sticky’ Is in Session!,
12 Jun 2007 in Featured Posts
The MarketingProfs Book Club’s Group Review for our current (sticky!) segment featuring Made To Stick, is now OPEN! For those of you new to our Book Club I’ve included some information below. For returning Book Club vets, you can hop on over and jump…
