Bio: Christina "CK" Kerley
Known to most simply as “CK”, you could say that marketing is my passion or you could say it's my calling... either way you'd be perfectly correct.
As a B2B marketing specialist, for more than 15 years I’ve worked with companies, ranging from the Fortune 500 to startups, across a broad palette of specialties in strategy, social media, mobile, training and speaking.
Besides blogging here, I write my own marketing blog and publish content that you might find helpful on B2B social media marketing and B2B mobile marketing.
(And I tweet here).
Posts by Christina "CK" Kerley:
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MarketingProfs B2B Forum Ramp Up: Join In The Social-Media Case Study Challenge!,
03 Feb 2010 in Featured Posts& Marketing& Marketing Strategy& Metrics & ROI& Social Media
I’m happy to announce that I’ll be participating in the MarketingProfs Business-To-Business Forum 2010 this May 4th-5th in Boston. And I’m even happier to announce the subject matter I’ll be presenting on, being it’s a subject that every single B2B…
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Marketers, Your Data Awaits: Our Community-Developed Research Report Is Here!,
04 Aug 2009 in Featured Posts
Back in May I asked, “Wouldn’t it be grand if we could tap our collective intelligence and create our own marketing survey… with someone else taking care of the expense and legwork? A research project that that was truly ‘for marketers, by…
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Making Sure Your Brands Don’t ‘Boob’,
12 May 2009 in Featured Posts
A business can easily charge more when a person super-sizes their meal. Yet it’s not so easy for companies that charge more due to a person’s size. And a company can charge higher fees for users needing more bandwidth when hosting multiple Web sites….
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What Marketers Can Learn from the Frozen Food Aisle,
05 May 2009 in Featured Posts
Frozen food is a gamble if ever there was one. Sometimes you luck out and lunch is a 5-minute microwaveable miracle. And other times? You kick yourself for being so easily seduced by the scrumptious images on the package– since the product…
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Everything You Want to Know, but Are Afraid to Ask (or Can’t Afford to).,
27 Apr 2009 in Featured Posts
As marketers, data is our friend. We use it as a tool to better understand our target audiences, we leverage it to build strong business cases and we rely on it to help guide where our marketing spend should go, and why.
Many times we pore through …
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Sheeple: Everything Old is New (Media) Again.,
20 Apr 2009 in Featured Posts
Seems I’ve spent the past week a split personality. On the one side I’ve been promoting the living daylights out of the ego-free, breath-of-fresh-air that is Susan Boyle. And on the other? I’ve been balking over Ashton Kutcher’s Twitter-powered…
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Hold The Plastic Marketers, People Want Pure.,
15 Apr 2009 in Featured Posts
Susan Boyle’s debut performance on Britain’s Got Talent last Friday has done nothing short of surprise, amaze, bewilder, bewitch, inspire and transfix millions and millions of people. Not too bad for a first-timer that the audience had scoffed and…
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Inspiration from the Factory Floor,
12 Dec 2008 in Featured Posts
Every holiday there emerges that one special story, so I hope you’ll pardon me for deviating from my marketing beat. This year the tale is not the stuff of Christmas miracles, but about 200 guys who, through fighting to be treated fairly, have…
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In Recessionary Times, One Can Learn a Lot From a Rat,
09 Dec 2008 in Featured Posts
A rat inspired this post. I know that sounds ludicrous. (Actually, if you’ve read my posts for a while, it may not seem so ludicrous.) While reading The New York Times this weekend I was taken aback by a rat and the interesting findings shared by…
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“Save Money. Live Better.” (Unless It’s Black Friday),
01 Dec 2008 in Featured Posts
Like so many of us, I’m disgusted at the unconscionable events that transpired at a WalMart located in New York this past weekend. But I’ll be even more disheartened if marketers don’t rally for retailers to adopt more responsible practices to avoid…
