Bio: Christian Gulliksen
Christian Gulliksen writes the Get to the Po!nt newsletter for MarketingProfs.com.
Posts by Christian Gulliksen:
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Keywords, Keywords, Keywords,
23 Oct 2008 in Featured Posts
Here are some key takeaways from a session on keyword research at the MarketingProfs Digital Marketing Mixer…
Don’t assume you know the correct keywords to optimize your site. You want customers, not visitors, to your site, so discover how your t…
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But That Wasn’t Spam!,
23 Oct 2008 in Featured Posts
Our session on what customers really think about your email campaigns began with an interesting graph noting that 21 percent of people knowingly report permission-based email as spam. Here are the reasons they hit that dreaded button…
43 percent …
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Welcome to the Digital Marketing Mixer,
23 Oct 2008 in Featured Posts
Rohit Bhargava–one of my favorite bloggers–kicked off our Digital Marketing Mixer with his advice for getting the most ROI out of a conference.
Have a mantra. Tell your story in a few brief words–Bhargava’s is that “personality ma…
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MarketingProfs Conference Coverage: Wish You Were Here,
03 Oct 2007 in Featured Posts
While making his opening remarks on Monday morning, MarketingProfs president Roy Young asked everyone to spend a minute chatting with the person sitting next to them.”Give your thirty second elevator pitch to each other,” he said.
Though designed a…
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MarketingProfs Conference Coverage: Kronos Branding and the Bottom Line,
03 Oct 2007 in Featured Posts
When Stuart Itkin became the CMO of Kronos, the company had an identity problem. “People in the market knew the company for what we had been, not what we were,” he says.
To gauge the branding situation, he started asking the general public, “What i…
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MarketingProfs Conference Coverage: Will What Works For Siemens Work For You?,
02 Oct 2007 in Featured Posts
In a late-morning session on direct marketing, Inga Broerman–the senior manager of interactive marketing for Siemens–explained the unique challenges facing her company’s medical solutions division.
* Siemens is already well established …
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MarketingProfs Conference Coverage: First Things First,
02 Oct 2007 in Featured Posts
This morning kicked off with Mac McIntosh’s session on how to drive more leads and sales with marketing events. He’s an engaging speaker who says staging an event is not the best way to begin the sales process.
It’s like asking someone to go to Veg…
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MarketingProfs Conference Coverage: It’s All About Me,
02 Oct 2007 in Featured Posts
Following a dinner best described as highbrow surf-and-turf, William Arruda closed out the first day of our conference with a pitch for the value of personal branding. The scope of his program sounds a little exhausting–frankly–but he…
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MarketingProfs Conference Coverage: Coming In for a Landing,
01 Oct 2007 in Featured Posts
It’s late in the afternoon on Day One, but energy levels in the Grand Ballroom haven’t flagged. I just dropped into a session focused on how to make the most of your web site. Among the tips for getting the best conversion rate out of your landing…
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MarketingProfs Conference Coverage: Like the Beat, Beat, Beat of the Tom Tom,
01 Oct 2007 in Featured Posts
Here’s an experiment you can try at home: Choose a pop song–any pop song at all–and use your index finger to tap it out on a desk for a colleague. No humming along, no accompaniment at all. Just your finger tapping out the melody. You are…
