Bio: Chris Baggott
Over the course of his twenty-year career, Chris Baggott has redefined what it means to be a marketer. In 2001, he set up a desk in his friend’s garage and worked alongside Scott Dorsey and Peter
McCormick to build ExactTarget, which has since grown to become a world-leading, multi-national email service provider. In 2007, he left ExactTarget to co-found Compendium, a content marketing hub that simplifies the creation of search-friendly content so marketers can generate higher-quality leads and close more new business online. Two years ago, Invesp dubbed Chris the 21st most influential marketer in the world. In short, Mr. Baggott knows his stuff when it comes to search, social media, and email marketing. In fact, he literally wrote the book on the latter when, in 2006, he penned Email Marketing by the Numbers.
Posts by Chris Baggott:
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Emails Are Content, Too,
21 Apr 2011 in Content& Customer Relationships& Featured Posts& Headline
“Is email content?” Shocking to think you would have to even ask that question, but the reality is that most marketers don’t view their email with the same salivation as Dr. Pavlov’s dogs responded to the bell.
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