Bio: Carrie Shearer
After 25 years traversing the globe with the petroleum industry, Carrie has recreated herself as a freelance writer, researcher, university lecturer, and anything else that catches her fancy. Reach her at cshearer@twcny.rr.com
Posts by Carrie Shearer:
-
Book Review: Maximizing Lead Generation by Ruth Stevens,
17 Aug 2011 in Featured Posts& Headline& Marketing& Marketing Strategy
I’m a big fan of Ruth Steven’s writing, so I eagerly awaited the arrival of her new book, Maximizing Lead Generation: The Complete Guide for B2B Marketers. I wasn’t disappointed. The writing style is engaging, almost conversational, yet conveys a…
-
Hispanic Market: One Size Doesn’t Fit All,
06 Apr 2006 in Featured Posts
Hispanics are the largest minority group and fastest growing American market segment. With a purchasing power of over $700 billion annually, is it any wonder marketers are seeking ways to infiltrate this segment?…
A MarketingProfs study and artic…
