Bio: Carlos Hidalgo
Posts by Carlos Hidalgo:
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Marketing Automation: The Beginning of the End?,
07 Dec 2010 in Content Marketing& Featured Posts& Headline& Marketing Automation& Marketing Thought Leadership& Marketing Tools& Metrics & ROI
Recently, I’ve read articles detailing the recent and projected exponential growth of marketing automation. I’ve also seen quarterly press releases from marketing automation vendors that tout the addition of hundreds of customers. If we believe…
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An Open Letter to B2B Sales,
08 Nov 2010 in Campaign Management& Content Marketing& Direct Marketing& Email Marketing& Featured Posts& FeaturedPosts& Global Marketing& Headline& Integrated Marketing Communications& Marketing& Marketing Automation& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership& Metrics & ROI& Planning and Measurement& Sales
Dear B2B salespeople,
I am a B2B marketer and, for some time, have felt compelled to write to all of you about the often discussed yet never solved marketing and sales alignment gap. In no way is the intent of my letter to cast aspersions upon you…
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5 Things to Know Before Buying Marketing Automation,
01 Oct 2010 in Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& General Management& Global Marketing& Marketing& Marketing Automation& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership& Marketing Tools& Planning and Measurement
I had the good fortune of spending most of my childhood in a rural area. One day, when I was 13, my dad asked me to get on our old Farmall red tractor, drive down to the barn and get a few bales of hay. My father gave me a crash course in how to…
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What B2B Organizations Can Learn From Good Marriages,
15 Sep 2010 in Campaign Management& Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Marketing Automation& Marketing Strategy& Marketing Thought Leadership& Strategy and Tactics
Every once in a while we hear about the “love at first sight” love story. You know, the guy and gal who caught each other’s eye, instantly fell in love, had a storybook romance, and were married just a few short weeks after that first chance…
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5 Skills Marketing Employees Must Have,
19 Aug 2010 in Direct Marketing& Featured Posts& General Management& Integrated Marketing Communications& Marketer& Marketing& Marketing Leadership& Marketing Thought Leadership& Sales
Years ago, I helped construct a playground fort at a summer camp. I remember one particularly hot day we were putting on the finishing touches which included cutting the railings for the top decking. A co-worker and I were calling out measurements…
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Enough About Me, Let’s Talk About You: 4 Steps to Better Listening,
09 Aug 2010 in Campaign Management& Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& Headline& Marketing& Marketing Strategy
In Toby Keith’s country hit “I Wanna Talk About Me,” he asks his girlfriend to talk about him every once in a while:
“You know talking about you makes me smile
But every once in awhile
I wanna talk about me
Wanna talk about I
Wanna … -
False Numbers, Lost Revenue & ‘The Karate Kid II’,
23 Jul 2010 in Campaign Management& Direct Marketing& Email Marketing& Featured Posts& Marketing& Marketing Automation& Marketing Strategy& Marketing Thought Leadership& Planning and Measurement& Sales& Strategy and Tactics
Now that Netflix can stream movies to computers and through the Wii, my kids are taking full advantage by watching some of the shows and movies I watched as a kid. At any given time in our home this summer, I have been serenaded by the eloquent…
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What Marketing & Sales Can Learn From Seinfeld,
06 Jul 2010 in Campaign Management& Direct Marketing& Email Marketing& Featured Posts& Headline& Marketing& Sales
All of us have had the moment when we say to ourselves, “I am living a Seinfeld episode.” No matter if we are stuck waiting for a table in a restaurant, trying to rent a car or dealing with friends or family. At one point and time, we’ve all…
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Lesson From a Factory: Know How It Works,
10 Jun 2010 in Featured Posts& General Management& Marketing
One of the best incentives I had for going back to college each year was my summer job. From my high-school graduation to my college graduation, I worked a 6 a.m. factory maintenance shift. Getting up at 5:15 a.m. every morning during the summer…
