Bio: Carlos Hidalgo
Posts by Carlos Hidalgo:
-
Are You Tracking Metrics That Mean Nothing?,
23 May 2013 in Customer Behavior& General Management& Headline& Marketing Analytics and Modeling& Strategy and Tactics
Spend more than 20 minutes with a B2B marketer and you will inevitably end up speaking about metrics. Marketers are constantly looking to measure the impact of their craft and gain a better understanding of overall performance.
While we certainly …
-
Yuck! Dissecting a Really Bad Email,
19 Nov 2012 in Content Marketing& Customer Behavior& Customer Relationships& Direct Marketing& Email Marketing& Featured Posts& Headline
I received the email below today. Unfortunately, I receive many like it daily. I am a believer in email and the value it can bring to an integrated demand strategy, but the email below (and others like it) has many issues. So, I decided to dissect it…
-
Is Your Marketing Out of Shape? Back Up Your Goals With Actions,
25 Jun 2012 in Academia/Training& Direct Marketing& Featured Posts& General Management& Headline& Marketing& Marketing Smarts& Marketing Strategy& Marketing Thought Leadership& Sales
I have a secret. I’ve kept it from most of my colleagues and coworkers for some time now.
The sad truth is this: Seven years ago, I weighed close to 205 pounds. And I stand all of 5 feet, 9 inches. So, when you weigh that much, are of limited st…
-
5 Ways B2B Marketers Can Think (and Act) Different,
08 Nov 2011 in Content Marketing& Direct Marketing& Email Marketing& Featured Posts& General Management& Global Marketing& Headline& Marketer& Marketing& Marketing Automation& Marketing Leadership& Marketing Smarts& Marketing Strategy& Marketing Thought Leadership& Planning and Measurement& Strategy and Tactics
On August 3, 1997, Lee Clow, then an advertising agency rep, pitched the Think Different campaign to Steve Jobs and the team at Apple. At the time, Apple had a tarnished brand, slumping sales, and they were being dwarfed by Microsoft. The theme, …
-
Ditch B2B and Think B2P (Business to People),
21 Sep 2011 in Customer Behavior& Customer Relationships& Featured Posts& Headline& Marketer& Marketing& Sales
The world of B2B marketing continues to change at an incredibly rapid pace. Just when it seems that marketing automation and social media are finally being adopted, we have pundits proclaiming them passé and that more cosmic shifts are underway. Yet…
-
4 Ways to Show Interest in Your Buyers: Lessons from Bono,
26 Aug 2011 in Campaign Management& Content& Content Marketing& Customer Behavior& Direct Marketing& Email Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketer& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
A few years ago my younger brother had the opportunity to meet Bono, the lead singer for the Irish rock band U2. This meeting was not the typical “stand in line, get an autograph, shake hands” kind of thing. The setting in which they met gave my…
-
5 Excellent Reasons to Attend the MarketingProfs B2B Forum 2011,
08 Jun 2011 in Advertising& Branding& Buzz Marketing& Campaign Management& Content Marketing& Customer Behavior& Direct Marketing& Email Marketing& FeaturedPosts& Global Marketing& Headline& Integrated Marketing Communications& Marketing& Marketing Automation& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
Disclaimer: MarketingProfs did not ask me to write this as a promotion. I just believe strongly in what they have put together in this conference and know that attendees benefit greatly from it.
There’s still time to register for the MarketingPr…
-
3 Ways to Ditch the “And” in “Sales and Marketing”,
06 May 2011 in Customer Relationships& Featured Posts& General Management& Global Marketing& Headline& Marketing& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership& Planning and Measurement& Sales
In 2001, I became director of marketing for an enterprise software company. My first day was the annual sales kick-off, where I was ready to go and excited to meet my sales counterparts.
In an early effort to begin aligning with sales, I decid…
-
If Marketing Automation Could Talk: An Interview,
23 Mar 2011 in Campaign Management& Content Marketing& Direct Marketing& Email Marketing& Featured Posts& General Management& Global Marketing& Headline& Integrated Marketing Communications& Marketer& Marketing& Marketing Automation& Marketing Strategy& Marketing Thought Leadership& Sales& Segmentation and Targeting& Strategy and Tactics
Of the many aspects of my job, one that I enjoy most is the various conversations I have daily about the emergence of B2B marketing, marketing best practices, and the new B2B buyer. These discussions, in which ideas are exchanged, are a highlight for…
-
Proof of Life: 4 Reasons Why B2B Marketing Lives On,
25 Feb 2011 in Direct Marketing& Email Marketing& Featured Posts& Global Marketing& Headline& Marketing& Marketing Automation& Marketing Leadership& Marketing Strategy& Marketing Thought Leadership
In a recent speech, Rick Segal, worldwide president of GyroHSR, stated that B2B marketing is obsolete. Following the speech, he participated in an interview with B2B Online. In it, he not only claimed that B2B marketing is obsolete, but that it …
