Bio: Cam Beck
As the youngest member of his family, Cam Beck decided to put college on hold long enough to join his brothers and father in the Marine Corps. After training as a basic rifleman and an electronics technician, Cam was released from active duty in 1993 and has been working in the civilian workforce ever since - never holding fewer than two jobs and/or businesses at once for long. While taming his learned nomadic tendencies, he finally finished undergraduate school in 2004.
Paying homage to his military roots, Cam cut his teeth on Internet marketing with the launch of OO-RAH.com in 1997, hoping to capture and explain the essence of what makes the Marine Corps such a tight-knit organization. It was through this experience of serving those he admired that Cam came to develop his philosophy for good business:
- In order to deliver effective customer service, you must first become a servant to your customers.
- To become an effective servant to your customers, you must first admire and respect them.
- Respect for others requires you put their needs before your own.
- Every experience is a learning opportunity.
These maxims have served as the basis for Cam’s philosophy of user-centered design as an experience planner for Click Here, Inc., where Cam focuses on the disciplines of information architecture, usability, and strategy for Click Here’s clients.
Cam lives in Grand Prairie, Texas with his family and dogs. When he’s not changing diapers, cleaning up other messes, blogging, or dreaming, he’s volunteering for and participating in his son’s Boy Scout troop.
Posts by Cam Beck:
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How to Avoid the Perils of Blended Networks,
17 Feb 2009 in Featured Posts
You know Facebook is becoming mainstream when the early adopters start getting nervous about what they’re disclosing online.
I knew of a few people who were struggling with how they use social media, but I really took notice when Erin Middleton, a …
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Superior Air Power: How the Airlines Can Win,
28 Jul 2008 in Featured Posts
On Thursday I attended an excellent new media community workshop hosted by Refresh Dallas guest lecturers, Stephen Anderson and Travis Isaacs. The goal of the workshop was to teach the audience some techniques to organize information effectively.
I…
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The Publisher’s Paradox: Why Traditional Advertising Models Are Dead,
23 Apr 2008 in Advertising& Branding& Content& Customer Behavior& Customer Relationships& Featured Posts& Marketer& Marketing
Against the backdrop of incessant reporting about record reductions in newspaper subscriptions and advertising revenue, I read a recent article that stated the Pittsburgh Tribune-Review is losing about $20 million per year.
This made me wonder abou…
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Fear: It’s Not Sociable,
16 Apr 2008 in Featured Posts
When we read what people write — on blogs, in newspaper editorials, etc., it’s easy to take for granted our knowledge of that person and the concept of a shared experience. The truth is, though, that it is an interaction that often takes place only…
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The Difference Between Success and Failure,
18 Feb 2008 in Featured Posts
One of the most difficult things to do when you know something is remember what it was like to not know it. This is of particular importance when you are building websites for for someone other than you. This was brought into clearer focus when I…
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The Myth of Brand Engagement,
10 Jan 2008 in Featured Posts
Marketers call what they do “engagement,” “interaction,” “relationship-building” or worse yet, “encouraging the customer to experience the brand.” However, substitute “brand” with “Tabasco enema,” and you can picture the usefulness of such tactics…
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Take My Spam… Please!,
22 Oct 2007 in Featured Posts
In an effort to put a lid on the crippling effect unsolicited and unwanted email had become to productivity, Congress enacted laws to give consumers the means to protect their email inbox, and software companies vying for business from the same…
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Taking Responsibility for Our McActions,
14 Aug 2007 in Featured Posts
Stanford University researcher Tom Robinson recently published a study linking brands with the perception of quality in children. Apparently kids think McDonald’s-branded products taste better than its unbranded (but identical) counterparts. This …
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Hiring Matters: What Veterans Can Do For You,
04 Jun 2007 in Featured Posts
There are few things that irk me more than when people misrepresent or otherwise unjustly disparage the quality of the people serving in uniform. MSNBC recently published an article that typifies this a form of subtle disrespect, even if it was…
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Curing Customer Service at the Doctor’s Office,
25 May 2007 in Featured Posts
I love my children’s pediatrician. He’s great not only with the kids, but also with the parents. Although he’s got to be under enormous pressure, he never makes direct conversations feel rushed.
He appears to be genuinely glad to answer any and all…
