Bio: Bryce Marshall
Bryce Marshall is the director of Strategic Services at Knotice. An expert marketing strategist, Marshall creates powerful and profitable online marketing strategies for a wide range of companies from growing e-commerce firms to massive Fortune 200 companies. Marshall is especially skilled at creating multichannel strategies for a wide range of companies.
Marshall believes in and practices the principles of direct digital marketing---relevant, digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie.
In addition to his skills as a strategist, Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications and national publications including USA Today, MarketingProfs Read Write Web, Restaurant Hospitality, and Internet Retailer.
He is a sought-after writer, having written on a variety of topics including direct digital marketing, mobile marketing, mobile strategy, and online message relevance. He is the author of the award-winning white paper “Making Sense of Mobile Marketing.” He has been a featured guest on noted mobile marketing expert Kim Dushinski’s esteemed radio show “Mobile Presence,” and a featured guest on mobile marketing expert Brian Prows’ podcast “Mobile Beyond.” Additionally, he is a featured blogger on Knotice’s successful and highly regarded business blog, The Lunch Pail.
Marshall believes in and practices the principles of direct digital marketing---relevant, digital marketing communications that are addressable to a specific individual with an email address, a mobile phone number, or a Web browser cookie.
In addition to his skills as a strategist, Marshall is a recognized mobile marketing expert with an established voice in the industry. He has been featured in several leading marketing publications and national publications including USA Today, MarketingProfs Read Write Web, Restaurant Hospitality, and Internet Retailer.
He is a sought-after writer, having written on a variety of topics including direct digital marketing, mobile marketing, mobile strategy, and online message relevance. He is the author of the award-winning white paper “Making Sense of Mobile Marketing.” He has been a featured guest on noted mobile marketing expert Kim Dushinski’s esteemed radio show “Mobile Presence,” and a featured guest on mobile marketing expert Brian Prows’ podcast “Mobile Beyond.” Additionally, he is a featured blogger on Knotice’s successful and highly regarded business blog, The Lunch Pail.
Posts by Bryce Marshall:
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Takeaways for Achieving Relevance in Direct Digital Marketing,
09 Jun 2010 in Direct Marketing& Featured Posts& Marketing& Marketing Analytics and Modeling& Marketing Leadership
What is relevance? The term is thrown around quite a bit in the marketing world. Marketers continually strive (and at times, struggle) to achieve it and even define it. Many marketing departments struggle with implementing a relevance-based approach…
