Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
Dell Battery Recall Is Actually an Opportunity,
17 Aug 2006 in Featured Posts
Obviously there’s been a total lack of crisis planning at Dell ….
Jeez! They don’t have a security certificate and you have to accept the recall site as a trusted site without it.” Lame!
These days, any big company that doesn’t have a crisis blog…
Blah Blah Blogosphere,
09 Aug 2006 in Featured Posts
Technorati chief David Sifry has issued the quarterly state of the blogosphere report….
It’s hard to take it seriously when Technorati doesn’t actually deliver on its stated mission of tracking blog posts and traffic in real time. My blog links s…
Where’s Michael Dell?,
21 Jul 2006 in Blogging& Customer Relationships& Featured Posts& General Management& Marketing Strategy
The brouhaha over Dell’s terrible customer service is playing out not just in the blogosphere, but also on Wall Street, where Dell stock has plunged….
The Wall Street Journal reports: “Dell Inc. [the world's largest computer maker] said it expec…
A Call from Dell,
18 Jul 2006 in Blogging& Customer Relationships& Featured Posts
Dell, like a sleeping giant, appears to be waking up….
No doubt the public response to their joining the conversation with their one2one blog has been a rude awakening. But still — you could have knocked me over with a feather when I got a call…
Do We Have to Cut Dell and Ford Some Slack?,
13 Jul 2006 in Blogging& Buzz Marketing& Content& Customer Relationships& Featured Posts& General Management& Website Development and Design
There’s a lot of conversation going on about whether bloggers should cut Dell some slack now that they’ve finally started a (lame) blog. Frankly, no….
Like Ford, whose social media debut, Ford Bold Moves, is pretty flaccid, Dell is wimping out on…
Coke & New Media: Like the Middle-Aged Trying to Look Hip,
11 Jul 2006 in Advertising& Branding& Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts& Website Development and Design
Watching big ad agencies trying to master new media is a lot like watching people who are having mid-life crises trying to look hip, cool and young by adopting the toys, tools, and language of youth….
It’s rather pathetic.
And that’s so sad beca…
Squashing Customer Evangelists,
08 Jul 2006 in Customer Behavior& Customer Relationships& Featured Posts& Marketing Strategy& Website Development and Design
This YouTube parody…
…(below left) of a Ringo SkyPlayers ad for the Goal candy bar has had 215 views since it was uploaded by its 27-year-old creator yesterday. It’s an excellent example of customer-created content that has fast become an onli…
Ford’s “Bold Moves” Is a Great Advertorial,
03 Jul 2006 in Advertising& Content& Customer Relationships& Featured Posts& Marketing Strategy& Website Development and Design
Ford Motor Company’s sales are in the toilet, Toyota is whipping their butt, the company is in debt up to its gonads, and the stock has just been downgraded to junk, so if there ever was a time to “rip out the BS,” this would be it….
That’s what …
Shell Oil’s Dog & Pony Show Misses the Point,
29 Jun 2006 in Customer Relationships& Featured Posts& General Management& Public Relations
While the only way the rest of us can afford to get around on anymore are dogs and ponies, Shell Oil and a bunch of its friendly top executives are bringing a genuine old-fashioned dog and pony show to 50 towns near you this summer….
Their goal? …
Mark Cuban Makes His Blog a One-Way Street,
26 Jun 2006 in Blogging& Customer Relationships& Featured Posts& Marketing Strategy& Website Development and Design
Tech billionaire Mark Cuban, whose forthright communication makes him one of my heroes, has turned off comments on his blog….
He said that “they have devolved to the point where they add no value.” I hope he won’t take offense that I am taking o…