Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
Vocus Demonstrates How to Screw Up Blogger Relations,
24 May 2007 in Featured Posts
This is the email that I, and scores of other bloggers, received this afternoon from Tami Queen at VOCUS, a company that claims to make PR management faster and easier. Notice that they didn’t say “better.”
Subject: Five Golden Rules for Blogger Re…
How to Protect Yourself from Being Misquoted,
22 May 2007 in Featured Posts
Howard Kurtz’s article about interviews in yesterday’s Washington Post got me thinking about how we can protect ourselves from being misquoted. The bottom line: often you can’t. The best defense is not to say anything stupid, but, as we all know,…
ChemNutra Hires Two Crisis PR Firms and Starts ‘Blog’,
18 May 2007 in Featured Posts
ChemNutra, the company that imported melamine-tainted ingredients linked to the death of many thousands of dogs and cats nationwide, has called for a Pet Food Ingredients Safety Summit, tentatively set for July 14 in Las Vegas. They’ve also started a…
Dell and Other Big Company Blogs: Hiding in Plain Sight,
15 May 2007 in Featured Posts
A year ago, with sales dwindling and its stock in the toilet, (where it remains), Dell started a customer-focused blog.
The blog got off to a rocky start since it shared a URL with a porn site, and it initially refused to talk about the elephant i…
Bloggers as ‘Air Guitarists’ of Journalism,
08 May 2007 in Featured Posts
In a hateful piece of yellow journalism South African Sunday Times columnist David Bullard skewers bloggers as “people who wouldn’t stand a hope in hell of getting a job in journalism.”
Most blog sites, he rages, “are the air guitars of journalism…
Sony Wants to Cash In on High-Speed Culture With TV ‘Minisodes’,
01 May 2007 in Featured Posts
Finally! A great idea from a big company about the potential for mobile TV. As Comscore reported, and as I coulda told you, people are not that interested in watching TV shows on their mobile devices. Doh.
The New York Times reports that Sony Corp…
Food Contamination Issues Move Through Human Food Chain and Still No Protests,
27 Apr 2007 in Featured Posts
What is it going to take to make the contamination of our pet and human food supply the number one story in America? A pile of dead babies who drank melamine-contaminated baby formula?
Where are the ads from Kraft, General Mills, McDonald’s, and ot…
Why I Heart Twitter More Every Day,
24 Apr 2007 in Featured Posts
Yes folks, it’s another Twitter post. Jason Pontin made me do it.
In an article in the Sunday NY Times Business Section, Pontin said that Twitter is basically a new digerati time-waster, a geek toy, etc, etc.
He says he’s skeptical that Twitter’l…
Is There an Insensitivity Epidemic?,
12 Apr 2007 in Featured Posts
There appears to be an insensitivity epidemic. Not only has that total jerk Don Imus insulted the Rutgers Women’s Basketball Team, but now Comedy Central and Oddcast have launched the Comedy Central Comedian Constructor which lets you make a comedian…
New York TImes: Cool Kid Wannabes,
10 Apr 2007 in Featured Posts
A front page story in Monday’s New York Times covers the weeks-old story of threats against blogger Kathy Sierra, and describes the blogosphere as a nasty, wild and wooly place filled with vitriolic bloggers. At least they didn’t characterize Sierra…