Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
gene2music Demonstrates the Internet’s True Teaching and Learning Potential,
21 Jun 2007 in Featured Posts
The Internet, in terms of world-changing technologies, is still in its infancy. Now gene2music raises the bar to new heights.
These characteristics of the Internet have forever changed the way we can communicate and learn:
- the wide availability …
Psst! Want to Buy a URL?,
19 Jun 2007 in Featured Posts
Wish you’d bought furniture.com or weblogs.com or drugstore.com 20 years ago when they were available? You’ll have another chance this Thursday at a Manhattan URL auction. Bring your checkbook: URLs like seniors.com and arcade.com are expected to go…
Who Benefits from the Obama Crush Video?,
18 Jun 2007 in Featured Posts
What impact will “I Got a Crush on Obama” — the semi-salacious, MTV-style video that has been viewed nearly a million times since Thursday — have on Barack Obama’s 2008 campaign?
. It’s not likely to move voters to, or from, the voting booth;
YouTube Election 2008: Lots to Learn,
15 Jun 2007 in Featured Posts
The Republicans are waking up to the importance of blogs and video in what’s already being called the YouTube election. “It is critical that Republicans not let Democrats continue the [Internet] edge,” Committee Chairman Sen. John Ensign (R-Nev)…
What Makes a Blog Popular?,
13 Jun 2007 in Featured Posts
A June 4th article in Ad Age compiles some useful studies of the blogosphere, but, like most mainstream media articles about blogging, it largely misses the point about what really makes blogs influential. That got me thinking about what really makes…
The Sopranos: A Poignant Message for Marketers,
11 Jun 2007 in Featured Posts
To me, the most amazing thing about The Sopranos – which is arguably the best TV show ever — (except for the way it ended) is that most of us hardcore fans had no idea how it would end. Despite the fact that millions of fans were waiting with baited…
Why Mainstream Media Is Losing Its Audience,
08 Jun 2007 in Featured Posts
The roll of pet-owning bloggers who “turned themselves into a news and information collection and dissemination machine” to report on the pet food recall debacle is a clear indicator of why mainstream media (MSM) is losing readers to the Internet in…
Dove’s Sleeveless Ready Campaign: File Under ‘WTF!?’,
05 Jun 2007 in Featured Posts
I’m all for Dove’s campaign for real beauty and the real women they use in their ads as self-esteem builders. But the “Are You Sleeveless Ready?” campaign that says their deodorant will make your armpits prettier is just bizarre.
File it under who…
Is Your Laptop Abusing You?,
01 Jun 2007 in Featured Posts
Here’s something that’ll make you sit up straight. Back specialists say as many as four in five patients have chronic nerve damage caused by working on portable PCs and millions more are at risk of injury. Laptops account for 70 percent of all…
Constantly Connected: Are You Addicted?,
30 May 2007 in Featured Posts
How often do you allow yourself to go unwired is the question of the day at Jeff Pulver’s blog. Interesting question indeed.
I just spent the weekend unwired, and it was great. It’s something I rarely ever do, if only because the email pile-up is t…