Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
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How I Keep Up with It All: My Top Blog Research Tools,
13 Apr 2006 in Blogging& Featured Posts
The question I am asked more often than any other is “how do you keep up with all the information coming at you from every direction?” So I thought I’d share some of the research tools I can’t blog without….
Google and YahooNews Alerts send me em…
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Publicist Asks Rubel to Take Down Post. He Says No (of Course).,
07 Apr 2006 in Featured Posts& Public Relations
This morning I got a rather frantic phone call from a publicist….
Seems her company sent out a press release to some bloggers and Steve Rubel picked up on it immediately.
“Can I run with this?” he emailed her. But she says she didn’t respond for … -
Something Fishy about Machine Translation of Blog Post,
05 Apr 2006 in Featured Posts
Machine translations can be quite a hoot. Unless you are depending on them in business. “Misled ladies and horsemen of marketing:” began the advice in the BabelFish translation…
to English of a blog post — written in Spanish — by Andrés Bianc…
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A Silly Way to Give Away Beer,
31 Mar 2006 in Featured Posts
“Free beer for review!” said the email….
I don’t drink, but I always love to see how products are marketed. I’ll write a review, I said, after I get a friend or two to sample the beer, which, strangely, wasn’t named in the pitch.
The next day, a … -
Top 10 Reasons Your Company Should Not Blog,
29 Mar 2006 in Featured Posts
If you believe the media reports, just about everyone is either reading or writing a blog at any given moment. You don’t have to join them. Here are the top 10 reasons not to start…
…a company blog.
10. You can’t control every message on a blog…
