Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
Netscape’s News Beta: You Can Look, But You Can’t Vote Unless You Join AOL,
15 Jun 2006 in Blogging& Featured Posts& Marketing Strategy
Jason Calacanis has a brilliant idea by turning AOL-owned Netscape into a hybrid newspaper-blog-social community medium….
It’s competing with Digg: both have many categories of reader-nominated news stories, ranked by users. Submitted stories are…
Holy Web 2.0 Batman! eBayLaunches Blogs, Wikis for Sellers,
04 Jun 2006 in Blogging& Featured Posts
eBay is exuberantly jumping into social media with the launch eBay Blogs and the eBay Community Wiki and other community tools…
…that herald the largest corporate move into Web 2.0 to date. eBay will launch the new sellers’ marketing tools at …
CMOs: Tape These Words to Your Monitor!,
26 May 2006 in Blogging& Customer Relationships& Featured Posts& Public Relations
Any CMO or corporate attorney still fighting against giving up total message control needs to tape this post to their monitor and read it often…
Microsoft’s uber blogger Robert Scoble’s explanation of why he blogs about what is wrong with Micro…
Translate Your Entire Site? Or Not.,
24 May 2006 in Content& Customer Relationships& Featured Posts& Global Marketing& Website Development and Design
Do you need to translate your entire website if you want to do business globally…?
Depends who you ask.
Conversions rose when Virginia Beach Convention & Visitors Bureau translated their entire website according to a MarketingSherpa case study. (…
The Unholy Grail of Marketing,
19 May 2006 in Advertising& Featured Posts
Even if The DaVinci Code is, as Sony’s TV advertising claims, “The most controversial thriller of our time,” it’s not going to generate sales of action figures at Burger King….
But have no fear, parodies and outlandish DaVinci merchandise links a…
Symantec’s Clever Marketing Campaign Can’t Make Up for Lousy Customer Service,
11 May 2006 in Advertising& Buzz Marketing& Featured Posts
“Safetytown” a site that contains a melodramatic and droll video about a family whose credit card has been phished for a mysterious purchase in Arkansas…
was launched by Symantec today to promote its online security software.
The campaign is crea…
Why You Need to Monitor Foreign Language Blogs,
05 May 2006 in Blogging& Content& Featured Posts& Website Development and Design
Xu Jing Lei, the Chinese movie celebrity who regularly gets thousands of comments…
…and hundreds of thousands of page views for each article she writes, is now the most popular blogger in the world, according to blog monitoring service Technora…
Why Are Big Companies Hiding Their Blogs?,
03 May 2006 in Blogging& Content& Featured Posts& General Management
Literally thousands of CEOs, marketing officers, analysts, engineers and other corporate employees are blogging….
Yet you’ll be hard-pressed to find most corporate blogs through the company Web sites. My guess is that lawyers or PR departments ar…
Firefox Proves Customers Are the Best Marketers,
28 Apr 2006 in Buzz Marketing& Customer Behavior& Customer Relationships& Featured Posts& Marketing Strategy
Firefox Flicks, a video contest that asked Firefox enthusiasts to help promote Firefox through short films…
…announced its winners at the San Francisco International Film Festival.
This is absolute proof that a company that recognizes and encou…
Top Google Results on “Chevy Tahoe” Net Negative Ads,
25 Apr 2006 in Advertising& Branding& Buzz Marketing& Customer Behavior& Featured Posts& Public Relations
Here’s a Chevy Tahoe Apprentice Contest commercial that’s helping the Tahoe brand by coming up number 15 in Google results on Chevy Tahoe….
Like this one above.
In fact, 10 of the top 20 results of a Google search for Chevy Tahoe are for negative…