Bio: BL Ochman
B.L. Ochman, Managing Director of Emerging Media for WPP-owned Proof Integrated Communications, has been helping Fortune 500 companies strategically incorporate new media into their marketing mix since 1996. She contributes to Ad Age Digital Next, Mashable, Business Week and others. On Twitter, she is @whatsnext. She is co-founder of the pet lovers' site and blog, Pawfun.com - where you can create and send free photo e-cards of your pets.
Posts by BL Ochman:
Social Media Isn’t Dead (No Matter What Some Folks Say),
19 Jan 2011 in Branding& Buzz Marketing& Featured Posts& Integrated Marketing Communications& Marketing& Marketing Strategy& Marketing Thought Leadership& Mobile Marketing& Social Media
AdAge has been beating up on social media lately. Matt Creamer wrote last week that popularity doesn’t lead to influence or sales. In the current issue, Rance Crain, who admits that the topic confuses him, writes “advertisers don’t even know…
Social Media Marketing: Who’s Full of Hot Air? Who’s The Real Deal?,
07 Dec 2007 in Featured Posts
These days, everyone and her dog is a social media marketer, or so they tell us. But who’s really an expert? And who’s full of hot air? How do you tell the experts from the snake oil salesmen?
Let’s define terms:
o Social Media Marketing is helping…
A Look Back at Blog Bashing for Fun & Profits,
03 Dec 2007 in Featured Posts
Robert Scoble’s post today got me thinking about the way some writers have bashed blogs for fun and profit. Let’s take a look back at some blog bashing classics. These writers bashed bloggers so we’d write about what pricks they were and drive…
Think You Have ANY Online Privacy? Think Again!,
23 Nov 2007 in Featured Posts
Guaranteed: This post will make you think before you put information into social network profiles.
I often wonder why people put so much personal information into their social networking profiles — from their actual birthday to their favorite boo…
Dear NBC – Your Ad on My Blog Stinks: Let’s Fix It,
19 Nov 2007 in Advertising& Featured Posts
Dear NBC – Please don’t get me wrong: I love you for advertising on my blog. But I want you to get results so you’ll keep coming back, and this ad sucks.
I’ve done several blog ad campaigns for clients including American Greetings, Simon & Schuste…
Seven Things Marketers Can Learn from a 10-Year-Old,
15 Nov 2007 in Featured Posts
Below is Runescape, which my way-cool 10-year-old nephew, JH, describes as “Second Life for kids.” He left Nicktropolis, which used to be cool among the elementary school set, because “there, you could just stand around.”
Dear CMOs – are you talkin…
Web 2.0 Dead? Don’t Be Silly! It’s Just Starting,
12 Nov 2007 in Featured Posts
Not to sound like a Pollyanna, but while lots of discussion is going on about the death of Web 2.0. I’m feeling very upbeat and encouraged about social media and marketing.
At last, my corporate clients, several of whom are Fortune 500 companies, a…
A Good PR Pitch: Now That’s a Switch!,
23 Oct 2007 in Featured Posts
Just when I’d lost faith in flacks, along comes this excellent pitch from Doug Haslam. It’s a study in contrasts with this pitch from hell.
Besides pitching a survey on a topic he knows I follow because he reads my blog and my tweets, Haslam did se…
Why Ignoring Twitter Will Hurt Your Business,
16 Oct 2007 in Featured Posts
I spend a lot of time on Twitter every day. If you’re a marketer, you should too.
Last week, Google bought social networking tool and Twitter competitor Jaiku for an undisclosed sum. There was immediately lots of talk about the death of Twitter, an…
iPhone: From Love Letters to Hate Mail in a Few Dumb Moves,
04 Oct 2007 in Featured Posts
A mere few weeks ago, customers wrote love songs and made videos about why they loved their iPhones. All was well in Apple-land. But that all went to hell in a hand-basket when Steve Jobs declared war on customers.
Now Apple’s at war with hackers, …