Bio: Beth Harte
Beth Harte is a marketer, blogger, speaker, communicator, thinker, connector (people & dots), adjunct marketing & PR professor and Director of Marketing at Advent Global Solutions.
Beth has over 15 years of experience in integrated marketing communications, strategic planning, branding, SEO/SEM and five years of experience with social media. Beth speaks on a range of topics including: integrated marketing and communications, public relations, brand monitoring and management, social media measurement & ROI.
Beth's blog, The Harte of Marketing is featured in AdAge's Power 150, a globally recognized ranking of top media and marketing blogs and the MarketingProfs' Daily Fix blog.
You can find Beth here too: Twitter, Facebook, and LinkedIn.
Beth also digs smart people, brilliance, history, the arts, culture, books (historical fiction & business), politics, travel, beer, and cowgirl boots.
Posts by Beth Harte:
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7 Back-to-School Must-Reads for the Business Bookworm,
16 Aug 2011 in Branding& Content Marketing& Customer Relationships& Featured Posts& Headline& Marketing& Marketing Leadership& Marketing Strategy& Planning and Measurement& Social Media& Strategy and Tactics
September always seems to be a month of new starts, new learning and new challenges for me—and probably more so than the New Year. I tend to spend all summer preparing for it, too! This summer, I dove into a large pile of books, and I wanted to…
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Considering a Social Media Monitoring Investment? Ask Questions First.,
25 Feb 2010 in Buzz Marketing& Customer Behavior& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Social Media
Social media monitoring is all the rage. You’d think that it’s a just cool, trendy thing to have as a marketer, right? Wrong. Social media monitoring (SMM) is a serious tool that shouldn’t be taken lightly, alas it might just become shelfware …
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We Are Still Learning Lessons When It Comes To Social Media,
18 Feb 2010 in Branding& Customer Behavior& Customer Relationships& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Marketing Strategy& Social Media
By now I am sure you’ve all heard about the Southwest Air/Kevin Smith debacle. People, who are brand evangelists of both brands, have risen up, supported & defended the brand, and have moved on from the topic. I don’t bring it up to start a …
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MarketingProfs B2B Ramp Up: Making Your Website Sticky For The Future,
16 Feb 2010 in Content Marketing& Featured Posts& FeaturedPosts& Marketing& Marketing Strategy& Social Media
According to Bob Knorpp, president, Cool Beans Group, “the essential rule about writing a company’s website content is this: It’s not about the past, it’s about the future.” Have you thought about your website from that perspective?
We recentl…
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Guest Post: Four Steps To Obtain Budget For Monitoring In 2010,
10 Feb 2010 in Featured Posts& Headline& Marketing& Social Media
This is a guest post by Chuck Hemann, manager of research & online reputation for Dix & Eaton.
If you are active in social networks, you will have heard someone pontificating about how important social media monitoring is for companies. It…
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MarketingProfs Introduces a New Affiliate Program,
20 Jan 2010 in Featured Posts
Are you a fan of MarketingProfs? How about earning some buckaroos when you help share the content you enjoy? Join Our Affiliate Program!
The Details:
MarketingProfs is pleased to introduce our new Affiliate Program. Over the years, many Marketi…
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Planning for 2010? Don’t Forget To Include Measurement & ROI!,
23 Dec 2009 in Featured Posts
Measurement is on everyone’s minds these days, isn’t it? It’s tough not to bump into a marketing or PR pro that isn’t under the gun for proof of lead generation, ROI, and more. Since it’s the time of year when marketing and PR professionals are…
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The Future of Public Relations,
22 Dec 2009 in Featured Posts
This month at Search Engine Strategies in Chicago I was on a panel called “Online PR: Where to Next?” Specifically, ten years after the Cluetrain Manifesto, where are we heading? The panel included smart folks like Sally Falkow, Duncan Alney, Andy…
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Planet Hollywood Resort & Casino: Social Media, FUN and ROI,
15 Dec 2009 in Featured Posts
As a marketer, I love to see case studies unfold right before my eyes and, thankfully, social media tools give me that ‘fly on the wall’ view to analyze how top-notch companies interact with their customers and potential customers….
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Introducing ‘The State Of Social Media Marketing’ Report,
10 Dec 2009 in Featured Posts
We have some exciting news here at MarketingProfs! Hot off the presses… ‘The State of Social Media Marketing’ report, the latest addition to our line of research.
We tapped into 5,140 MarketingProfs members that represent more than 40 industry ve…
