Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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The Blog Tree: Unexpectedly Fertile,
15 Dec 2010 in Content& Content Marketing& Featured Posts& Headline
One of the tenets of Content Rules, my new book with C.C. Chapman, is Do something unexpected. Occasionally adding an element of surprise to your content both drives viral sharing and enhances your company’s personality. This is a huge opportunity…
Does Having Members Make Building Community Online Easier?,
08 Dec 2010 in Customer Relationships& Featured Posts& Headline& Marketing& Strategy and Tactics
The Daily Fix is taking part in the virtual book tour Maddie Grant and Lindy Dreyer are doing to explore concepts from Open Community: a little book of big ideas for associations navigating the social web. In this post, Lindy tees up an excerpt from…
A Special Message From Ann: ‘Content Rules’ Is Out Today!,
30 Nov 2010 in Content& Content Marketing& Featured Posts& Headline& Marketing
Usually, I use the privilege of this space to tell you a new MarketingProfs product or service, or to talk more generally about marketing trends or developments I’m excited about. But today, I wanted to share a more personal message. Today–…
Serve Up Utility With Pipin’ Hot Content,
24 Nov 2010 in Content& Content Marketing& Featured Posts
So it’s Thanksgiving, and I’m in charge of the stuffing. Which is ironic because I’m not really much of a fan. Of stuffing, that is; I like Thanksgiving just fine.
It’s not that I don’t like to cook—because I do—but the wet bread thi…
Brand Haiku: Starbucks,
15 Nov 2010 in Branding& Featured Posts& Headline& Marketing
Last week, Powered’s Aaron Strout rallied 20 marketers around a central theme: What if we penned haikus as kind of Japanese Valentine to the brands we’ve loved? The idea was that we each write a haiku and then link to the next author in the lineup,…
Mobile Is Not a ‘One-Off’,
10 Nov 2010 in Featured Posts& Headline& Marketing& Marketing Tools& Mobile Marketing& Sales& Strategy and Tactics
Last Friday, Christina (“CK”) Kerley shared a fascinating statistic during her stint as the visiting expert at our scheduled weekly group chat on Twitter, called #ProfsChat.
(And BTW, if you haven’t checked out #ProfsChat yet, you might want…
The State of the B2B Marketer in Social Media: 4 Trends From SocialTech 2010,
28 Oct 2010 in Blogging& Featured Posts& Headline& Marketing& Marketing Tools& Social Media& Strategy and Tactics
SocialTech 2010 wrapped up yesterday. Here are four quick takeaways from the one-day event, which brought 221 B2B high-tech marketers to San Jose, Calif., (and another 467 attended virtually, online) to learn social media marketing tips, tactics…
What a Squishy Thing Like ‘Storytelling’ Has to Do With Business,
04 Oct 2010 in Content& Content Marketing& Customer Relationships& Featured Posts& Headline& Marketing
A few weeks ago, I spoke at ExactTarget’s Connections 2010 event about my favorite subject of Content—specifically: What Stories, Blogs, Video & More Should Be Doing for You (and Your Clients).
The upshot was how to bring content (like stori…
Behavioral Targeting: I Know You Want to Read This.,
31 Aug 2010 in Customer Behavior& Customer Relationships& Featured Posts& Headline
by guest blogger Mike Crosson, vice president of Sales, SocialTwist
Behavioral targeting is all the rage these days, and for good reason in general. The caveat is just that, however: in general. When it works, it works great, creating greater reca…
How to Fail as a Marketer in 10 Easy Steps,
23 Aug 2010 in Blogging& Featured Posts& Marketing& Social Media& Strategy and Tactics
by guest blogger Marjorie Clayman, director of Client Development at Clayman Advertising
A lot of the content that marketers can find and reference these days aims to inspire, motivate, and educate. This article is a bit different. This article …