Bio: Ann Handley
Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know: Ann's Facebook page Ann's LinkedIn Profile
Posts by Ann Handley:
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Marketing Must Change: A Q&A with Michael Stelzner,
29 Jul 2011 in Blogging& Content& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics
I hate to use the word “guru” because it implies someone who advises rather than does. It suggests someone who might have a lot of great insight, but only a hazy notion of how it applies in the real world, in real situations. Theory can be useful…
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B2B Marketing Survey: Brother, Can You Spare a Few Minutes?,
14 Jul 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Strategy& Strategy and Tactics
Are you a B2B marketer? Please take this short, painless survey specific to tools and tactics you might be using these days. You’ll be rewarded with the results as well as our undying gratitude.
The survey itself should only take a mere 5 (or so) …
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Unfollow, Unfriend, Retweet: AP Stylebook Adds Another 21 Words,
20 May 2011 in Content& Featured Posts& Headline
Language is perpetually in a state of flux, says E.B White in the seminal The Elements of Style, adding, “… it is a living stream, shifting, changing, receiving new strength from a thousand tributaries, losing old forms in the backwaters of time.…
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8-Point Survival Guide for Too Much Business Travel,
20 Apr 2011 in Featured Posts& General Management& Headline& Strategy and Tactics
I’m fresh off a 10-city book tour that sent me flying (courtesy of Bridgeline) across 27,143 miles since January. (Aren’t you glad I resisted the urge to toss in “And boy are my arms tired!”? You’re welcome.)
So much about traveling is f…
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So, This Word Walks Into a Bar … : 12 Perfectly Ordinary Words That Suddenly Have New Meaning,
05 Apr 2011 in Content& Featured Posts& Headline& Marketing& Social Media
Business has a way of inventing its own vocabulary. Often, the results are disappointing—long, Latinate words like formalize and utilize and monetize, or Frankenspeak like impactful or learnings. Such words are often created to make the person who…
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Why I’m Glad I Went to SXSW (Despite My Reluctance): One Virgin’s Experience,
21 Mar 2011 in Featured Posts& Headline& Tradeshows and Seminars
So I’m fresh off my first time at South by Southwest—my virgin experience, as Foursquare termed it as I checked into the Austin-Bergstrom airport when I landed last Friday night. The South by Southwest Interactive Festival (or SXSW) is an annual…
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5 Questions (and Answers) About Social Location Marketing,
14 Mar 2011 in Featured Posts& Headline& Mobile Marketing& Strategy and Tactics
The other day, my cousin (who teaches high school in New Hampshire) started following me on Foursquare. I was surprised because —while my cousin is nowhere near a Luddite—she also isn’t steeped in the social media world. She doesn’t suffer from…
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Inspiration From the Bench: 4 Content Marketing Lessons From a District Court Judge,
27 Jan 2011 in Content& Featured Posts& Headline& Marketing
What can marketers possibly learn from lawyers when it comes to producing compelling content?
Aren’t lawyers notoriously terrible writers? Aren’t they known for using Latin (prevaricate) when English (lie) will do?
Doesn’t their love of fancy-p…
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Act Your Shoe Size, Not Your Age: 3 Ways to Market Smaller in 2011,
03 Jan 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Leadership& Social Media& Strategy and Tactics
One of the books published last year that has special resonance for me is Greg Verdino’s microMARKETING (McGraw Hill, 2010), in which he tells how companies can get big results by acting very small.
Greg’s premise is that the most successful b…
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The Blog Tree: Unexpectedly Fertile,
15 Dec 2010 in Content& Content Marketing& Featured Posts& Headline
One of the tenets of Content Rules, my new book with C.C. Chapman, is Do something unexpected. Occasionally adding an element of surprise to your content both drives viral sharing and enhances your company’s personality. This is a huge opportunity…
