Bio: Ann Handley
Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know: Ann's Facebook page Ann's LinkedIn Profile
Posts by Ann Handley:
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Content Rules: One Key Element That Can Set Your Content Apart,
28 Jul 2010 in Content& Content Marketing& Featured Posts& FeaturedPosts& Marketing Thought Leadership& Social Media& Strategy and Tactics
One of the key messages of Content Rules—the book I’m writing with C.C. Chapman, to be published by Wiley this December—is that creating content as a cornerstone of your marketing offers your organization an enormous and unprecedented opportunity…
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5 Not-So-Obvious Ways to Inspire ‘Web Celebs’ to Back Your Brand,
05 Jul 2010 in Featured Posts& FeaturedPosts& Headline& Marketing& Marketing Leadership& Marketing Thought Leadership& Tradeshows and Seminars
This post is a guest post by Sam Rosen, CEO of ThoughtLead.
On Tuesday, July 6, my company is putting on “the shortest marketing conference ever.” It’s called the Influencer Project, and it features new media luminaries like MarketingProfs’…
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Introducing a New & Vastly Improved Digital Marketing World (Yes, It’s Still Free),
02 Jun 2010 in Academia/Training& Email Marketing& Featured Posts& Headline& Marketing& Tradeshows and Seminars
This past weekend kicked off the start of summer for most of us. As it happens, it also kicked off our virtual conference season––which means you can wear white to the first few Digital Marketing World events of 2010!
We’re trying something n…
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Overheard at the Forum: 30 Lessons for B2B Marketers,
11 May 2010 in Featured Posts& Headline& Marketing& Marketing Strategy& Marketing Thought Leadership& Tradeshows and Seminars
Here’s the main point of this post: To wrap up the MarketingProfs B2B Forum, which took place last week in Boston. Close to 442 business-to-business marketers flocked to my hometown to share lessons and best practices in finding and nurturing…
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Free Webinar: Mapping Social Media to B2B Sales,
24 Mar 2010 in Featured Posts& FeaturedPosts& Marketing Thought Leadership& Social Media& Strategy and Tactics
In a story in MarketingProfs this week, Claire Coyne asks How Can You Map Social Media to B2B Sales? As it happens, that question also maps nicely to this Thursday’s free webinar on integrating social media into your B2B marketing mix.
Featurin…
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Incredibly Boring Web Content Challenge Poll: Which Finalist Would You Vote For?,
24 Mar 2010 in Content& Content Marketing& Featured Posts& Marketing
You can have a great product or service, but unless you’re telling a good story on the web with interesting content, there’s a risk of being ignored. So says Captains of Industry in announcing the finalists for its Incredibly Boring Web Content…
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The Boring Web Content Challenge: Reviewing (…yawn!) Submissions,
11 Mar 2010 in Content& Content Marketing& Featured Posts& Headline& Marketing
Yesterday, I spent the morning reviewing submissions for the Incredibly Boring Web Content Challenge.
The Boring Web Content Challenge, as I wrote about a few weeks ago, encouraged companies to submit their most lifeless, incomprehensible bit of w…
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Make A Referral Week: What’s Your Idea?,
09 Mar 2010 in Featured Posts& Headline& Marketing& Small Business Marketing& Strategy and Tactics
My friend John Jantsch invited me (and a bunch of other people you probably know, including David Meerman Scott, Guy Kawasaki, Rohit Bhargava and Chris Brogan, Ivan Misner, Bob Burg, Ben McConnell, Dan Schawbel, Anita Campbell, Lisa Barone, Scott…
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How I Was Wrong About LinkedIn (with 2 Mini Case Studies),
04 Mar 2010 in Featured Posts& Headline& Social Media& Strategy and Tactics
I’ve always considered LinkedIn more of a place to prospect for a job than anything else. And since I haven’t been in the market for one in a while, I’ve paid it little mind.
Plus, if I’m being honest: I’ve always thought LinkedIn was kind of …
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The Boring Web Content Challenge,
24 Feb 2010 in Content& Content Marketing& Featured Posts& Headline& Marketing
Here’s a quiz for you:
Based on this tag line: “Combining the strategy, business processes, implementation, and technical support skills of a CRM systems integrator with the data management, analytic, and marketing skills of a database marketing s…
