Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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Facebook Acquires Instagram: Is Your Best Friend Marrying THAT Guy?,
09 Apr 2012 in 1& Featured Posts
For many fans of Instagram, the news that Facebook is acquiring the photo-sharing mobile platform is a little like hearing that your best friend is engaged to that jerk. She might be thrilled. But you can’t help but feel a sense of doom about the…
Why You Should Not Read This Post (but Should Attend Today’s Content Marketing Virtual Event Instead),
09 Mar 2012 in Content& Content Marketing& Featured Posts& Headline& Marketing& Marketing Tools& Strategy and Tactics
I’m going to keep this post short (even if brevity in writing isn’t my strong suit!) because I want to be sure that you don’t miss out on today’s Content Marketing virtual event happening here between 11 AM ET and 3 PM ET.
I want you to be there s…
Seven Reasons Your Content Marketing Needs a Brand Journalist,
08 Mar 2012 in Content& Featured Posts& General Management& Headline& Marketing Tools& Strategy and Tactics
Brands now have the ability to bypass the traditional press and tell their own story in their own voice in a unique and compelling way. As I see it, good content isn’t about storytelling; it’s about telling a true story well.
Unfortunately, many b…
Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel],
12 Jan 2012 in Content& Featured Posts& Headline& Marketing& Marketing Leadership
Both classic and hilarious moments are in this video blooper reel that sprung from our Take 10 Author Series—exclusive, 10-minute webcasts with leading authors in marketing and business. These otherwise quite serious business book authors–…
Why Instagram Matters to Marketers: Evolving SoLoMo to SoLoMoSto,
22 Dec 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing Tools& Social Media
At its core, Instagram allows you to tell stories visually, with a simplicity and immediacy mobile users expect. At the same time, it adds another layer of elegance and artfulness. That’s what makes its stories so appealing, and (for me) why it…
Marketing as an Ecosystem (Not a Funnel) [Infographic],
19 Dec 2011 in Content& Featured Posts& General Management& Headline& SEO Marketing& Social Media& Strategy and Tactics
I love the word “ecosystem” when it refers to attracting and nurturing new customers via content, search, and social media—because it nicely conjures up the kind of balanced approach required to do it well. It also dramatizes how this approach is…
‘What I’m Thankful For’: 45 Friends Weigh In,
23 Nov 2011 in Featured Posts& Headline& Marketer& Marketing& Marketing Leadership
What are you most grateful for in 2011? That’s the question I asked a bunch of friends, colleagues and one wubby (work hubby) last week.
They are the people I’ve been grateful for this past year. They enriched my life in some way. They made me lau…
Newsjacking: A New Approach to PR,
15 Nov 2011 in Content& Content Marketing& Featured Posts& Headline& Marketing& Strategy and Tactics
The traditional PR model is dead.
Traditional PR sticks close to the script, embargoes press releases, follows a prescribed timeline, and all that. But here’s the problem: Conversations careen with such speed and velocity that you need to rethin…
Are You Scared Yet? It’s Frankenspeak Day!,
28 Oct 2011 in Content& Content Marketing& Featured Posts& Headline
It’s Frankenstein Friday—an event that celebrates the birth of the famous fictional character. I’m co-opting the holiday, which takes place annually the last Friday in October, to talk about my favorite kind of related monster, Frankenspeak.
5 Reasons You Shouldn’t Be a Content Marketer,
06 Oct 2011 in Content& Content Marketing& Featured Posts& Headline
This post is one I wrote as my contribution to a fantastic resource for content marketers called the Grande Guide to B2B Content Marketing, released by Eloqua this week. The whole guide is embedded below, or you can download it for free from Eloqua…