Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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Media Proves Clout, Gets Own Categories in EFFIES,
12 Apr 2006 in 1
(MediaBuyerPlanner) The prestigious EFFIE awards panel used a modified scoring criteria this year to include a stronger focus on the role of media – another indication that media buyers and planners have more clout than ever in the advertising world…
Turner Upfront: Original Comedies to Support Existing Content,
12 Apr 2006 in 1
(MediaBuyerPlanner) TBS – rebranded as cable’s “very funny” destination in 2004 – plans to launch several scripted comedy series as part of an initiative to offer content that complements its off-net acquisitions, MediaWeek writes….
Microbrands and the Bigger Picture,
11 Apr 2006 in Branding& Buzz Marketing& Featured Posts& Global Marketing& Website Development and Design
Why spend $80,000 and take two years off to become senior management material? So asks BusinessWeek in a write-up on our pal Seth Godin, P&G brand manager Josh Kaufman, and other proponents of the self-education movement called the Personal MBA….
Burger King’s Chairman Resigns,
07 Apr 2006 in 1
Burger King’s chairman and chief executive resigned today after starting a turnaround at the number-two hamburger restaurant chain, but his departure raised questions about the company’s impending initial public offering and its continued revolving…
Selling His Soul,
07 Apr 2006 in Featured Posts
As the Chinese observe the Qing Ming festival honoring the dead, a man in Jiaxing, near Shanghai, attempted to auction his soul…
on Taobao, China’s top auction Web site, says Reuters. The 29-year-old attracted 58 bids from “soul-searching buyers”…
Media M&A Market Smoldering Hot in Q1,
06 Apr 2006 in 1
(MarketingVOX) Merger and acquisitions activity, which began to rebound in 2004 and exploded in 2005, is so far soaring high in 2006, with the number of deals and deal value having increased in the first quarter compared with 1Q05. Across the 11…
Newspapers Cash in on Blogs,
04 Apr 2006 in 1
(MediaBuyerPlanner) Given that a new blog is created each second, media analysts have predicted that by 2021 “citizen journalists” will produce half of the world’s news, writes Yahoo News (via MediaBuyerPlanner). Several newspapers are cashing in on…
Think YOUR Job Is a Juggling Act?,
31 Mar 2006 in Featured Posts
Check out Chris Bliss….
p.s. Many thanks to Mark Naples for the link.
Meredith Launches New Food Magazine ‘Eat’,
30 Mar 2006 in 1
(MediaBuyerPlanner) With the high success garnered by quick-and-easy food publications – like those put out by Martha Stewart (Everyday Food) and Rachel Ray – Meredith Corporation launched Eat, a magazine that targets busy families, Media Life…
New Vietnamese Newspapers Launch as Ethnic Media Demand Rises,
30 Mar 2006 in 1
(MediaBuyerPlanner) As a testament to the increasing demand for ethnic media, three new Vietnamese-language newspapers and one online news site have launched since the November closing of the Mercury New’s Vietnamese-language publication Viet Mercury…