Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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A Marketer’s Thanksgiving,
21 Nov 2012 in Featured Posts& General Management& Headline& Marketing& Social Media
Ah, Thanksgiving. Here in the US, it’s a time when we pack ourselves full of food, friends, football, and family. It’s a day when we give thanks for our good fortune and opportunities. And it’s a time to generously remember those who have less in the…
B2B Marketing: Our Shared History and What’s Next [Video],
10 Oct 2012 in Branding& Featured Posts& General Management& Headline& Marketing& Marketing Leadership& Marketing Thought Leadership& Tradeshows and Seminars
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) …
B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book],
01 Oct 2012 in Branding& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Marketing Thought Leadership& Strategy and Tactics& Tradeshows and Seminars
Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white…
How Large Brands Can Scale Social Media [ebook],
25 Sep 2012 in 1& Featured Posts& FeaturedPosts& Global Marketing& Headline& Marketing Leadership& Marketing Smarts& Marketing Strategy& Marketing Thought Leadership
Pity the large brand, at least when it comes to social media—because social efforts can be a tricky thing.
At the enterprise level, consistent engagement on social platforms is often considered too unwieldy, social participation is thought to be…
The Wicked Pissah MarketingProfs B2B Forum: You’re Comin’… Right?,
14 Sep 2012 in Featured Posts& Headline& Marketing& Tradeshows and Seminars
Some of our favorite Boston marketers show off one of Boston’s best qualities to help us talk up our upcoming B2B Forum.
This October 3-5 is going to be a *wicked* good time in (as we say!) Bahstin. Our 6th Annual B2B Forum is the premier B2B mark…
Ann Is Not Impressed: The Marketing Edition,
20 Aug 2012 in Content& Customer Relationships& Featured Posts& Headline& Marketing
Last week, we shared a fun series of 10 photos on the MarketingProfs Facebook page. The set was a takeoff on the “McKayla is not impressed” meme that parodies US Olympic gymnast McKayla Maroney’s hilariously sour expression after settling for a…
Hey, B2B Mobile Marketers: Want a Chance to Speak at the MarketingProfs B2B Forum?,
06 Aug 2012 in Featured Posts& Headline& Marketing Strategy& Marketing Thought Leadership& Marketing Tools& Strategy and Tactics
Are you a mobile marketer who focuses on business to business? Do you have a good story to tell? Enter our Case Study Challenge for a chance to be a featured speaker at the MarketingProfs B2B Forum this October 3-5 in Boston.
The winner will get f…
Are We Having Fun Yet?,
03 Aug 2012 in Customer Relationships& Email Marketing& Featured Posts& Headline& Marketing& Social Media& Strategy and Tactics& Tradeshows and Seminars
Last Friday, we launched a kind of meta anti-campaign, intended to gently poke fun at old-school tactics by using the persona of an old-school marketer, a poster child for broadcast techniques and the campaign-centric, one-and-done approach.
Five Things You Can Do While MarketingProfs Is Down from a DDos Attack,
18 May 2012 in 1& Featured Posts& FeaturedPosts
MarketingProfs.com is being hobbled today because of a “denial of service” attack against our website service provider that has made it difficult for many of you to access our content. In other words, our site has been offline intermittently today. …
Search, Social Media, and Content: Lee Odden’s Optimized Approach to Marketing,
25 Apr 2012 in Content& Content Marketing& Featured Posts& Headline
Much as I write and speak and champion the notion that every business needs to tell its story as a cornerstone of its marketing, I’m also not myopic in the view that great content alone is enough to drive your business forward.
Just as a pitcher d…