Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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Ann's LinkedIn Profile
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MPlanet 2006: Ushering in a New Era for Marketers,
01 Dec 2006 in Featured Posts
It’s perfectly fitting that Mplanet 2006 is being held at a Walt Disney World. After a full day here, I’m as glassy-eyed and over-stimulated as the toddlers coming back to the resort hotel from a long day at the park….
First off, a few words abou…
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The Ad Feed: One Stop and You’re Full,
24 Nov 2006 in Featured Posts
MarketingProfs Daily Fix is now part of a new advertising and marketing aggregator site known as The Ad Feed. Those of you still managing our daily Web consumption with bookmarks and email (and my hand is raised way in the air here–guilty!), be…
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Counting Our Blessings,
23 Nov 2006 in Featured Posts
Many of you faithful readers of the Daily Fix know first-hand that MarketingProfs has had a very fortunate year. After all, we launched this blog a mere 8 months ago and, thanks in no small part to all of you, have seen it embraced with a big group…
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Podcasting as Child’s Play,
20 Nov 2006 in Featured Posts
There are defining moments in everyone’s life when you realize that something at play has real and lasting power. It hits you in the gut: true love, your next home, a book that changes your thinking, or… your first podcast….
I’m overstating it,…
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Treat Everyone Like a Who,
15 Nov 2006 in Featured Posts
Today I stumbled upon a wonderful post that advances the idea of blogging as “a big industry cocktail party with an open bar.” It’s a fun metaphor, but with a serious side …. sort of like how a pretty little cocktail with a cute umbrella garnish…
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Are You Going to Mplanet?,
14 Nov 2006 in Featured Posts
Are you going to Mplanet? I am, as an invited “embedded blogger,” so to speak, and I’d love to see you there…!
I don’t attend many marketing conferences these days. Fun as many are, the truth is that I am so swamped with the day-to-day business o…
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Talk Isn’t Cheap,
10 Nov 2006 in Featured Posts
Most of you bloggers have heard about PayPerPost, right? But please… don’t tell me you’ve thought of participating…?
Here’s the PayPerPost pitch, in a nutshell:
“Get Paid for Blogging. You’ve been writing about Web sites, products, services an…
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Dogged By Dodgy Ads,
09 Nov 2006 in Featured Posts
The Wall Street Journal ran an article last week suggesting that Gmail’s text ad system could use a tune-up. To quote Homer Simpson, “D’oh…!”
And it’s not just Gmail that could use some tinkering, either, but Yahoo Mail and Microsoft’s Windows L…
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What Makes Halloween Such Big Business?,
31 Oct 2006 in Featured Posts
Here in the Northeast, the only thing that makes the death march toward winter tolerable is the brief respite that Halloween brings each October 31. It’s the only time you can temporarily forget the shortening days, the ending of the year, the…
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Blogging’s Honor Badge,
25 Oct 2006 in Featured Posts
The other day I came across my daughter’s Brownie Girl Scout vest. Last week was a particularly challenging week, and I momentarily thought–somewhat tongue-in-cheek–that a grown-up version of her vest was exactly what I needed….
Inste…