Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
Ann's Facebook page
Ann's LinkedIn Profile
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Are You a Marketing Blogger?,
10 Jan 2008 in Featured Posts
If you are, pencil in April 4-6 in New York City. Actually, write it in pen: you’ll want to be there.
April 4 kicks off Blogger Social, one very special, peer-organized weekend. Bloggers spend a lot of time discussing things online; here’s your cha…
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Perspective on 10 Years of Internet Marketing,
31 Dec 2007 in Featured Posts
Like most of you, I’ve been reading (in various places) about the year that was and the trends of 2007. Facebook, mergers, the dawn of mobile, blogs and more blogs, social media, Twitter and video all defined 2007 in some circles, and maybe even…
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Seth Godin’s New Book (& New MarketingProfs Seminar!),
27 Dec 2007 in Featured Posts
Today Seth Godin releases his new book, Meatball Sundae, in which he questions: Is Your Marketing Out of Sync? Here at MarketingProfs, we are lucky enough to be featuring the author himself in a virtual seminar based on his new release, in which he…
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A New Social Networking Rehab PSA,
13 Dec 2007 in Featured Posts
Jeffrey Sass is clearly losing his battle with social networking addiction. But, he writes, “The good news is that I am not alone.”
The beds at the rehab facility are full, he says, “and the waiting list for admittance is growing faster than a line…
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OfficeMax’s Viral Hit: Elf Yourself!,
11 Dec 2007 in Featured Posts
Know how I know when an online campaign is truly viral? When my non-geek, non-marketer friends pass it along to me. In other words, when those who don’t spend most of their waking time online notice, then you know it’s a hit.
So kudos to OfficeMax …
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Email Shipping Confirmation, for Profit and Fun,
03 Dec 2007 in Featured Posts
In this season of retail frenzy, Web metrics bigwig Jim Sterne points to an shipping confirmation email that he calls “unmeasureably good.” It’s worth noting for two reasons.
1. A little humor and personality can be refreshing; and
2. It’s from CDB…
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Want to Work for MarketingProfs?,
28 Nov 2007 in Featured Posts
MarketingProfs is looking for a Marketing Communications Director — in other words, a “marketer’s marketer.” You can read the details on the job posting.
All the requirements and benefits for this plum job are spelled out. But the intangibles (am…
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Introducing Our Snack-Sized Newsletters,
23 Nov 2007 in Featured Posts
Are you a little stuffed from Thanksgiving indulgence? Check out our new snack-sized newsletters. With only one mini article per issue, they offer a quick take on topics we think you will find interesting. Perfect for media snackers… or just plain…
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Do Your Customers Think You’re a Turkey?,
21 Nov 2007 in Featured Posts
“Thanksgiving is when everyone–even marketers–takes stock of everything they are thankful for,” writes SubscriberMail’s Jordan Ayan. So it’s as good a time as any to re-examine your email marketing practices to ensure customers won’t…
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Guest Blogging at Rohit’s Place,
15 Nov 2007 in Featured Posts
I’m guest-blogging over at Rohit Bargava’s place today, as he and his wife are expecting their second baby any second now. I wrote about the Top 10 US Social Network and Blog Site Rankings, just issued for October, and highlight what I thought were a…