Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
Ann's Facebook page
Ann's LinkedIn Profile
-
Fans of MarketingProfs on Facebook: Join Up!,
27 Sep 2007 in Featured Posts
A few weeks ago, I created the Fans of MarketingProfs group on Facebook. I saw it as yet another way for us to talk to our audience–to let them get to know the people behind MarketingProfs–and for us to listen, to get feedback on what we…
-
A Brilliant Marketing Video,
20 Sep 2007 in Featured Posts
A colleague sent this video around to his network today, calling it a “brilliant use of video” explaining a relatively boring product — Google Docs.
And I totally agree. Yet it’s not “brilliant” because it’s especially creative. It’s brilliant bec…
-
7 Ways Marketers Can Use Twitter,
12 Sep 2007 in Featured Posts
Ad Age calls Twitter “asinine.” Is it for everyone? No. But Twitter has a real use for media companies and social-media-savvy brands.
* * * * *
On Monday, Mark Simon drafted his list of The 10 Most Asinine Trends and Why You Should Avoid Them in hi…
-
‘The One Piece of Advice You Can’t Generate Leads Without’,
10 Sep 2007 in Featured Posts
Roy Young and I contribute one of the 10 bits of advice marketers can’t generate leads without in a new free ebook published by our friends at RainToday.
The aptly-titled “The One Piece of Advice You Can’t Generate Leads Without” offers 36 pages o…
-
Are You On Facebook Yet?,
04 Sep 2007 in Featured Posts
Are you on Facebook yet? Maybe you should be.
* * * * *
Last month, in BusinessWeek, writer and entrepreneur Jeff Pulver asked that question, adding, “Maybe you should be.”
Jeff went on to explain why he has abandoned LinkedIn in favor of Facebook&…
-
Are You Going to Chicago?,
14 Aug 2007 in Featured Posts
MarketingProfs is holding its 2007 B2B Forum this October 1 and 2 at the swanky Renaissance Chicago Hotel: “Driving Sales: What’s New, What Works, and What Sticks.” It’s a top-shelf program …. I know, because I was one of those who planned it …..
-
On HuffPo: ‘Learning to Shut Up and Listen’,
02 Aug 2007 in Featured Posts
Afrer a brief respite, I write today on the Huffington Post about marketing in the Age of Conversation, as well as about, well… “The Age of Conversation.” Bottom line: It’s time to let consumers dig your brand — or not — on their own terms.
Wan…
-
Pah-Tay Time: Our 100th Seminar Is Today!,
02 Aug 2007 in Featured Posts
“It’s party time! This Thursday’s online seminar is a cause for celebration around here, because it’s going to be the 100th added to our library. To mark the occasion, we’ve got an important topic, a very special presenter, and a surprise for you at…
-
Doodle: Putting the ‘Fun’ in ‘Functional’,
24 Jul 2007 in Featured Posts
You know how it’s so tedious to synchronize different people’s agendas and find a date for a group meeting that suits everyone?
The very hip Scott Monty introduced a group of us Boston bloggers to a nifty little Web 2.0 tool called Doodle that is i…
-
Why I Read the Harry Potter Ending First,
23 Jul 2007 in Featured Posts
Susan Gunelius at MarketingBlurb asks: Will “the buzz marketing associated with Harry Potter, which often manifests itself in the form of real and fake spoilers, will negatively impact sales of Harry Potter and the Deathly Hallows”?
In other words,…