Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
Ann's Facebook page
Ann's LinkedIn Profile
Six Things I Took Away From the MarketingProfs B2B Forum #mpb2b,
17 Oct 2013 in Content& Content Marketing& Featured Posts& Headline& Marketing
Our flagship event, the B2B Forum, last week delivered equal measures of ideas, inspiration, fun, heart, guts, and soul.
Does it seem odd to talk about things like “heart” and “soul” in relation to a business conference? And if so, why? Because I …
‘Youtility’: Marketing So Useful, People Would Pay for It,
27 Jun 2013 in Branding& Content& Content Marketing& General Management& Headline
“Solve or share, don’t shill” is one of the content rules that C.C. Chapman and I set forth in our book titled, well, Content Rules. In his new book, Youtility, Jay Baer stewards that concept to a new summit by asserting that content that helps more…
Announcing the MarketingProfs Bright Bulb B2B Awards,
03 Jun 2013 in Featured Posts& General Management& Headline& Marketing Leadership
Business-to-business (B2B) marketing is a vibrant place to be these days, isn’t it? Today’s B2B marketer has more tools, tactics, approaches, and choices than ever before, and that’s led to what we think are some pretty breakthrough content,…
MarketingProfs B2B Forum Flash Dance… Err, Sale!,
21 Mar 2013 in Featured Posts& General Management
It’s an amazing day here in the northern hemisphere. We’re in the vernal equinox, the first week of spring. And that makes us giddy—especially those of us who live in the Northeast.
Which is good news for you, because we’re combining our love of…
Practicing Real-Time PR: The Right Gesture at the Right Time,
20 Mar 2013 in 1& Customer Relationships& Featured Posts& FeaturedPosts
Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all…
The Content Marketing Backlash: Some Grounded Truth,
27 Feb 2013 in 1& Content Marketing& Featured Posts& FeaturedPosts
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the…
A MarketingProfs Valentine Song,
14 Feb 2013 in Content& Customer Relationships& Featured Posts& General Management& Headline& Marketing
The best content inspires action. It inspires people to do something, or to download something, or to share something socially, or (since this is Valentine’s Day) to love you a little bit more. Sometimes, it might inspire song—at least, if you’re…
Vine: Stupid, Simple, and Brilliant,
29 Jan 2013 in Content& Featured Posts& Marketing Tools& Social Media
Last week, Twitter unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I checked it out. I made a few really bad 6-second videos. I watched a few other really bad videos—and a couple of really…
Facebookgramaggedon (Or ‘I Told You He Was a Jerk’),
21 Dec 2012 in Content& Customer Relationships& Featured Posts& Strategy and Tactics
Last April, I wrote about how, for many fans of Instagram, the news that Facebook was acquiring the photo-sharing mobile platform for $1 billion is a little like hearing that your best friend is engaged to that jerk. She might be thrilled, but you…
A New Year’s Video From Team MarketingProfs,
21 Dec 2012 in Customer Relationships& Featured Posts& Headline& Marketing
Team MarketingProfs recorded a special New Year’s message for our incredible community members like you.
We’ll continue to bring you all the best marketing know-how in 2013, and we hope it helps you have your most successful year ever!