Ann Handley is the Chief Content Officer of MarketingProfs -- which means that she heads up All Things Content on the MarketingProfs Web site and is the Primary Caregiver of this blog, the MarketingProfs Daily Fix. She also blogs at The Huffington Post as well as her personal blog, Annarchy.
Prior to that, she was the co-founder of ClickZ.com.
Even before that, she was a longtime freelance journalist writing on everything from local politics to babies to travel to start-ups and banking and humor. (And sometimes, several topics at once.) She wrote regularly for the Boston Globe as well as a million (give or take) mainstream and trade publications. She wasn't discerning -- the truth is, she wrote for anything that would put bread in her jar.
She received a Bachelor of Communication and Bachelor of Arts in English at Simmons College, Boston, and currently lives near Boston with her family and four dogs (long story).
Loves: cooking, sweet potato chips, sitting on a beach with a really good book. Hates: Writing about herself in the third person. Aspires to: Someday write for the New Yorker.
More than anyone possibly wants to know:
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MarketingProfs B2B Forum Flash Dance… Err, Sale!,
21 Mar 2013 in Featured Posts& General Management
It’s an amazing day here in the northern hemisphere. We’re in the vernal equinox, the first week of spring. And that makes us giddy—especially those of us who live in the Northeast.
Which is good news for you, because we’re combining our love of…
Practicing Real-Time PR: The Right Gesture at the Right Time,
20 Mar 2013 in 1& Customer Relationships& Featured Posts& FeaturedPosts
Hubspot managed (under the stewardship of my friend Laura “Pistachio” Fitton) to completely surprise me today with a custom care package delivered to my door. Which made me wonder, on behalf of MarketingProfs and for business in general: Are we all…
The Content Marketing Backlash: Some Grounded Truth,
27 Feb 2013 in 1& Content Marketing& Featured Posts& FeaturedPosts
Are we due for a massive backlash against content marketing?
Some folks seem to think so—though most of the critics are railing against the hype and not the actual notion of content marketing itself. (And you might argue that railing against the…
A MarketingProfs Valentine Song,
14 Feb 2013 in Content& Customer Relationships& Featured Posts& General Management& Headline& Marketing
The best content inspires action. It inspires people to do something, or to download something, or to share something socially, or (since this is Valentine’s Day) to love you a little bit more. Sometimes, it might inspire song—at least, if you’re…
Vine: Stupid, Simple, and Brilliant,
29 Jan 2013 in Content& Featured Posts& Marketing Tools& Social Media
Last week, Twitter unveiled Vine, an app for iPhone and iPod Touch that lets anyone create and share 6-second looping videos. I checked it out. I made a few really bad 6-second videos. I watched a few other really bad videos—and a couple of really…
Facebookgramaggedon (Or ‘I Told You He Was a Jerk’),
21 Dec 2012 in Content& Customer Relationships& Featured Posts& Strategy and Tactics
Last April, I wrote about how, for many fans of Instagram, the news that Facebook was acquiring the photo-sharing mobile platform for $1 billion is a little like hearing that your best friend is engaged to that jerk. She might be thrilled, but you…
A New Year’s Video From Team MarketingProfs,
21 Dec 2012 in Customer Relationships& Featured Posts& Headline& Marketing
Team MarketingProfs recorded a special New Year’s message for our incredible community members like you.
We’ll continue to bring you all the best marketing know-how in 2013, and we hope it helps you have your most successful year ever!
A Marketer’s Thanksgiving,
21 Nov 2012 in Featured Posts& General Management& Headline& Marketing& Social Media
Ah, Thanksgiving. Here in the US, it’s a time when we pack ourselves full of food, friends, football, and family. It’s a day when we give thanks for our good fortune and opportunities. And it’s a time to generously remember those who have less in the…
B2B Marketing: Our Shared History and What’s Next [Video],
10 Oct 2012 in Branding& Featured Posts& General Management& Headline& Marketing& Marketing Leadership& Marketing Thought Leadership& Tradeshows and Seminars
Last week at the incredibly fun, incredibly energizing, incredibly incredible MarketingProfs B2B Forum, a major theme was innovation.
I don’t think I’m overstating when I say that last week’s Forum was our baddest (in the best sense of the word!) …
B2B Marketing Innovation: 33 Tips From 33 Innovators [E-Book],
01 Oct 2012 in Branding& Customer Relationships& Featured Posts& General Management& Headline& Marketing& Marketing Thought Leadership& Strategy and Tactics& Tradeshows and Seminars
Business-to-business marketing gets a bum rap sometimes, doesn’t it? And meanwhile, B2B marketers get mislabeled as boring. Serious. Stuffy people in suits.
Some B2B marketers deserve that moniker, maybe. We’ve all been subjected to boring white…