Bio: Andy Sernovitz
Andy Sernovitz is the author of Word of Mouth Marketing: How Smart Companies Get People Talking and CEO of GasPedal, a company that teaches word of mouth marketing to brands of all sizes. His blog is called Damn, I Wish I'd Though of That.
Posts by Andy Sernovitz:
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6 Tips for Getting People to Talk Well About You,
14 Jul 2010 in Featured Posts& Headline& Marketing& Word of Mouth Marketing
GasPedal will soon be hosting its second Word of Mouth Supergenius event in New York on July 20. It’s bringing together the very best word of mouth marketers with 12 how-to classes, 12 real-world case studies, and 6 brilliant author sessions. It’s…
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A Cold, Sad End to Krispy Kreme,
23 Sep 2008 in Featured Posts
I shed a sad, sugary tear when I heard Krispy Kreme’s announcement about their plans to save the company: Cold ice cream.
They are going to add ice cream to the menu.
On a brand who’s #1 brand asset is the idea of HOT NOW.Even worse, they are re…
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Can Word of Mouth Marketing Get Me in Trouble?,
15 Apr 2008 in Featured Posts
Intro: The U.K. is introducing a new bill that states that some stealth marketing practices are illegal. Honest word of marketers already oppose those particular practices, but it’s time for a review.
1. Word of mouth marketing is safe and legal.
H… -
6 Simple Steps for Word of Mouth,
07 Apr 2008 in Featured Posts
Holly Suttmann, a former schoolteacher, started the Black & Light Candle company. Holly really understands word of mouth. She’s proof that every business can master these inexpensive techniques. There are lot of global companies that should study…
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This Is What a Home Page Is For,
25 Feb 2008 in Featured Posts
There is nothing more important than capturing an email address on your home page.
There is nothing more important than capturing an email address on your home page.
There is nothing more important than capturing an email address on your home page.…
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How to Start Conversations About Your Products,
13 Feb 2008 in Featured Posts
I’ve blogged before about my very pretty new monitor from Dell. It’s become an interesting case study.
Letitia runs the office where we sublet, and she’s an Apple user. She came by my office to ask a question, and immediately noticed the monitor. …
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Getting Greener: Don’t Make It, Don’t Take It,
11 Sep 2007 in Featured Posts
As we get closer to the MarketingProfs BtoB Forum, all of us speakers are going through the usual “turn in your speeches so we can make handouts” hustle. (Thanks for putting up with us, Shelley!)
I’ve never been a big environmentalist. Never been a…
