Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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A Radar for Inconsistency (Part 1),
09 Nov 2006 in Featured Posts
I noticed, with great interest, a brief article on the Saturn brand’s “second coming,” in Sunday’s NY Times….
Early on in the 1990s, Saturn had been a shining example of transparent marketing to women. The no-dicker sticker they were known for te…
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Well-Deserved Coverage for the Women’s Market,
31 Oct 2006 in Featured Posts
Based on the number of emails I received in the past 24 hours from friends, family and colleagues, there should be no one in the free world (and beyond!) who hasn’t seen the article in the Sunday New York Times, “What Do Women Want? Just Ask.”
My …
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“Green” Is More Than Skin-Deep,
30 Oct 2006 in Featured Posts
“Organic” is the hot label now. But just how much does a company have to change about their products to be allowed to use that distinction? Is it really all boiling down to marketing pitches with no substance…?
…..
Mark Morford’s column earlier… -
Dove Does It Again: Canadian TV Campaign,
19 Oct 2006 in Featured Posts
This just in, and it needs little comment from me – other than that Dove continues to raise the bar in marketing to women….
Watch this ad (also embedded below), and have your tween and teenage daughters watch too. Pretty powerful, eh?
When will t… -
Counteracting Mission Myopia,
19 Oct 2006 in Featured Posts
Katya Andresen, the author of Robin Hood Marketing, was just one of the “9 Minds On Marketing” I interviewed for my newly published ebook….
One of her points really resonated for me this week, so I thought I’d share that snippet from my essay (en…
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Women Influencing Economies Worldwide,
15 Oct 2006 in Featured Posts
This past week women worldwide — and the amazing things they can do with even the smallest amounts of capital — were in the news. And how….
When I switched on NPR at breakfast Friday morning, I heard word that Bangladeshi economist Muhammad Yun…
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Women and Advertising Imagery,
04 Oct 2006 in Featured Posts
Sometimes there is a bizarre synergy in the randomness of my research and writing, and this week has been a good example….
Just as I’m starting work on a project on women in advertising with a couple of university business professors, the latest …
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Single Women: Not Really a Minority,
02 Oct 2006 in Featured Posts
If it didn’t yet seem official enough for you, the findings of the US Census Bureau “2005 American Community Survey,” make it so: Unmarried people lead 50.3 percent of U.S. households, while married couples lead 49.7 percent….
Sure, the definitio…
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“‘Washer’ Seeks ‘Folder’ for Walks on the Beach…”,
07 Sep 2006 in Branding& Customer Relationships& Featured Posts& Market Research& Marketing Strategy& Segmentation and Targeting
Whirlpool has just launched an effort to pull together single men and women, especially second-time singles (a new-to-me term, otherwise known as divorced) and singles over 30, around their brand….
In partnership with the relationship-connecting …
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News We Can Use on the Female Brain,
22 Aug 2006 in Featured Posts
The female brain. We can’t understand it well enough in this business….
So, I’m happy to announce that there is a new book, aptly entitled, The Female Brain, to give us news we can surely use.
Though I have not yet read it (it was released August…
