Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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Tupperware’s Quest for Relevancy,
11 May 2007 in Featured Posts
Whether and how a brand supports a cause is becoming an increasingly relevant crossroad on a consumer’s buying path. Still, this remains an oft-neglected consideration — perhaps partially because it is difficult to measure immediate ROI and that, in…
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The Marketing Lesson of Barbaro,
04 May 2007 in Featured Posts
An NPR story I heard just moments ago inspired me to write. In Tom Goldman’s piece about Barbaro and what his passing might mean for Derby Week, we get a little snippet of the power of authenticity.
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One of the keys to transparent marketin… -
Bastions of American Way Go Green,
02 May 2007 in Featured Posts
Socially and environmentally responsible living and business practices are becoming more and more of a priority – thanks to peer influence and consumer demand. From the gem industry to the furniture industry to the lawncare industry, our friends…
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Marketing Green: It’s All About the Follow-Through,
27 Apr 2007 in Featured Posts
New research by Cone shows that yes, consumers are paying attention to social and environmental responsibility to a much greater extent these days — and that they appreciate learning about it via ad campaigns. In the recent MediaPost article on the…
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What Saks Knows,
26 Apr 2007 in Featured Posts
Two keys to transparent marketing (which is the main concept in my book, Don’t Think Pink) are narrowing your focus and getting to know your customer community intimately. I tend to assume that this is a lot easier for smaller/closer-to-the…
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Inside Scoop Savings: ‘Maxx Moments’,
23 Apr 2007 in Featured Posts
One of the truths about how women buy involves the “inside scoop” factor. All things being equal (quality/price/customer experience), the smaller the perceived “club” of existing buyers, the hipper the brand will seem and the more those in-the-know…
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Smart Marketing with a Slimmer (and Greener) Michelin Man,
20 Apr 2007 in Featured Posts
I had to buy new tires for my Subaru last year, and one of the biggest things on my mind was: where will the old ones end up? And, here along the Vermont side of Lake Champlain, we recently had much to-do about a possible tire-burning plant just…
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Air Travel Is Not a Gender-Specific Frustration,
19 Apr 2007 in Featured Posts
I read Joe Sharkey’s New York Times piece about American Airlines new women-specific web site yesterday, rolled my eyes at all of the obvious blunders on said site, and put it on my “to blog about” list. As a “female business traveler” myself, this…
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The Easy Bravado of Brand Imagery,
16 Apr 2007 in Featured Posts
If, as good info-gathering marketers, we were to evaluate another brand’s marketing efforts solely on their big-picture imagery in glossy magazines, we’d probably miss the point — for luxury brands (and on down the line, I’d guess).
A new study by…
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Reaching Voters: Personal Narrative in Politics,
04 Apr 2007 in Featured Posts
It would have been hard to miss all the media attention this past few weeks on Elizabeth Edwards’ recurring cancer and her husband’s plan to continue with his presidential campaign. While you may or may not have read all of the April 1st New York…
