Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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True Love: Blackberry and Storytelling,
18 Jul 2007 in Featured Posts
Blackberry is doing a pretty major media blitz with their new campaign, “Ask Someone Why They Love Their Blackberry.” I think I’ve seen it 18 times, in either a business magazine or online within the last hour (just kidding). It’s a good campaign for…
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Men, Women & Philanthropy: Who Gives?,
26 Jun 2007 in Featured Posts
I recently presented to a conference audience of amazing people in the philanthropy “business” in Cambridge, MA. A number of them were women who had been young during prime feminism-emerging times in the 60s/70s, so the comments from the audience…
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Financial Services Marketing: Educate and Take It Slow,
19 Jun 2007 in Featured Posts
The financial services industry has been male-dominated and focused since the beginning of time (or, whenever it officially became an industry), and that is becoming a bit of an issue as the number of women with high net worth increases. They are…
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McMoms: Can McDonald’s Really Handle the Truth?,
18 Jun 2007 in Featured Posts
As Colonel Nathan Jessep in “A Few Good Men,” actor Jack Nicholson practically spits out the line: “You can’t handle the truth.” When I read John Schmeltzer’s June 11th article in the Chicago Tribune about McDonald’s newly launched public relations…
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Cause Marketing That’s More Than a Pink Ribbon,
07 Jun 2007 in Featured Posts
Let’s say you are searching for an appropriate cause that your brand can passionately and authentically support (i.e. it needs to be a fit with what you already stand for). The cause should also be one with which your women’s market will identify….
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Apple Exemplifies ‘Connection’ With Retail Customers,
29 May 2007 in Featured Posts
I know. You are all sick of hearing how wonderful Apple is, but bear with me. Randall Stross wrote a great piece in yesterday’s New York Times and I want to emphasize a few of his points, especially from the marketing perspective.
First – Just read…
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We’re Not What You Think: Today’s Single Population,
25 May 2007 in Featured Posts
Quick. If you had to come up with the way quote unquote singles were depicted in ad campaigns, would you say: singles are in their early 20s, city-livers, hip dressers, thin, concerned with their hair style/color and wearing the latest clothing…
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What We Can All Learn from the Jewelry Industry,
22 May 2007 in Featured Posts
Below is a photo taken during my recent American Gem Society Conclave experience. As I suspected, my friends from Spotrunner and I look a bit bedraggled in comparison to the stunning, young model bedecked with jewels. Still, I thought you might get…
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Happily Proven Wrong About Ugly Betty,
21 May 2007 in Featured Posts
Though I am not big on televison today, I did take the time to post about a new show, Ugly Betty, last summer. Back then, my discussion (generated by an email exchange with Stephanie Weaver) focused on the cultural differences (Latin American…
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Next Generation Looking for Corporate Responsibility,
17 May 2007 in Featured Posts
If you’ve been monitoring what women look for in a brand, you’ve long since addressed their interest in your corporation’s social responsibility. If you’ve been a bit slow on the draw, however, the word is now out. Today’s college students are…
