Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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Closing the Fashion Gender Gap (Slowly),
05 Nov 2007 in Featured Posts
Spa/salon party events and pink cellphones/electronics marketed to young women seem to get a lot of attention, but they aren’t the only ones buying. Young men are starting to embrace shopping, as well.
They are looking for the latest and they want …
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Is ‘Green’ Manly?,
25 Oct 2007 in Featured Posts
Earlier this week, Mike Martin, a regular (and very good) commentator for the local public radio station, brought up an interesting point in a piece about how it just may have taken Al Gore’s Nobel Prize to make an environmental stance manly.
No l…
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Paying for Sustainability,
24 Oct 2007 in Featured Posts
It is a good day when the research starts to show what many of us have been intuiting for a while – that some consumers will pay more for goods with more socially or environmentally responsible approaches.
As Ray Fisman reports in a recent Slate ar…
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Avon Calling: Can a Man Sell Skin Care?,
12 Oct 2007 in Featured Posts
This is exactly how a recent Associated Press article on men selling Avon products began (and, please note: it is not Bobbi with an “i.”): Meet Bobby McKinney. Your local Avon man.
“Forget the product, forget it’s Avon. This is a very viable busine…
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Will Shock Sell a Cause?,
01 Oct 2007 in Featured Posts
What motivates people in terms of health issues, from diabetes to smoking, can be a fascinating topic – all the more so for anyone with marketing on the brain. So, I’m guessing a lot of us take note of any new approach or ad campaign that might…
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Judging a Book by Its (Pink) Cover,
27 Sep 2007 in Featured Posts
The marketing of some children’s books is getting increasingly gender-specific. In fact, some book marketers are forcing a gender stereotype that needn’t be forced. The same can happen in marketing certain products to grown-up girls and boys. Don’t…
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Marketing Wine: Gender, Generation or Knowledge?,
20 Sep 2007 in Featured Posts
Can we make assumptions about who feels most comfortable ordering or buying wine? At first glance, findings of a recent Harris Interactive/Robert Mondavi Private Selection study point to a generation and gender gap, but I say – look a bit deeper.
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Making Beer a Girly Beverage,
04 Sep 2007 in Featured Posts
I am that not-so-rare creature: a woman who drinks beer. No need for a stereotypically feminine bottle or tap – I like it just as it is. When I do drink beer, it is usually in mixed company at one of the local brewpubs -so, while Heineken might not…
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Making Tequila ‘Sexy’ for Women,
09 Aug 2007 in Featured Posts
Part of the fun of my very occasional tequila drinking experience in college was joining the guys to really… shall we say, “celebrate,” before I went back to my usual boring beer. Even though I get a headache just typing this post about tequila now…
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Careful What You Pink For,
01 Aug 2007 in Featured Posts
More men are buying female-targeted skincare, beauty products and treatments, according to Forbes and Brandweek. These guys are the brave ones.
They need to be bold enough to stand at the department store make-up counter or peruse the night creams …
