Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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Marketing Vaseline for Men in a Woman’s Way,
09 Oct 2008 in Featured Posts
As we bemoan the economy and head into year-end, I sense an undercurrent of a new gender trend in marketing: Men are getting comfortable with the opportunities to walk a less linear path toward their purchase decisions, and more men’s brands are…
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Walking Like a Man (But Buying Like a Woman),
18 Aug 2008 in Featured Posts
Are men the “next big thing” for marketers? According to an AdWeek article, it would seem so. Does this mean we should throw our women’s market knowledge out the window and shift attention completely toward men?
I’d say not. Instead, the research …
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Marketers: Give Feminism Its Due,
11 Jul 2008 in Featured Posts
It’s always tough to use the word “feminist” or “feminism” in a post. Those terms can seem to throw all sorts of people of both genders into a tizzy. So, why would I risk the possible comment backlash looking at how feminism applies to marketing,…
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Under the Radar with Marketing to Women: Miracle-Gro,
19 Jun 2008 in Featured Posts
Ever notice how life lessons come when and where you least expect them? Sometimes, the best insights really do emerge, and the person becomes more engaged, when a negative (I could never do that!) transforms into a positive (I had no idea it would…
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The Gender Role-Changing Realities,
10 Jun 2008 in Featured Posts
I’ve talked with a lot of men lately about gender roles and stereotyping, and if/how those issues come up in their personal and work lives. Most of them have said, after making clear they couldn’t speak for all guys, that they see their lives with…
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Do You Want to Invest ‘Like A Girl’ or Like Warren Buffett?,
24 Mar 2008 in Featured Posts
When I say “hugely successful investor,” we pretty much all think “Warren Buffett,” right? Would you be surprised to find out that his style of researching and being patient with his investments is more typically feminine than masculine? Now, does…
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Market Segments, Misunderstood,
07 Feb 2008 in Featured Posts
Even though you are likely a marketing type — and using that brain to read this post — take a second and put on your consumer hat. How do you feel about being defined as any particular market: Boomer, single mom, soccer Dad? Do you feel…
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Sports and Women: Who Knew?,
30 Jan 2008 in Featured Posts
Yes. I’m one of the 40.5 million women (out of 90 million people) expected to watch this year’s Super Bowl game. And, while I’m usually not a huge professional football fan (college ball is another thing – Go Blue), something changed my perspective…
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Overcoming the Curse of Knowledge in 2008,
03 Jan 2008 in Featured Posts
As 2008 begins, learning to overcome the omni-present curse of knowledge is perhaps the best advice for marketers.
Face it. Just when you think you know everything about your brand, your industry, or your customer, you get blindsided. So instead, l…
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Men and Women Are Like-Minded Luxury Shoppers,
18 Dec 2007 in Featured Posts
Congratulations! Now is the time to reap the benefits of your many years studying up on marketing to women. We are seeing bits and pieces of evidence that men are beginning to shop more like women.
Perhaps men started with skin and hair care produc…
