Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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High Expectations,
05 Apr 2006 in Featured Posts
Have you ever noticed when a store’s online look and feel don’t match it’s offline experience, or vice versa?…
You’ve built up expectations of a certain standard, but one just isn’t even in the same league as the other in anticipating the needs o…
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Generations Blur: Will We Ever Grow Up?,
31 Mar 2006 in Featured Posts
Adam Sternbergh wrote a fun and insightful piece for the April 3, 2006 issue of New York magazine, entitled “Up With Grups*.” In it, he writes…
…about “a brave new world whose citizens are radically rethinking what it means to be a grown-up and…
