Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
-
Ugly Betty: Cultural Differences in Marketing to Women?,
16 Aug 2006 in Featured Posts
Customer experience expert Stephanie Weaver emailed me last week to see if I’d noticed the promo for a September-launching television show that goes by the title: “Ugly Betty” ….
We then had a bit of an email discussion about how disturbing and m…
-
The New Definition of Summer Blockbuster? Not Just a “Chick” Flick,
11 Aug 2006 in Featured Posts
I’ve been getting up a little earlier than usual these days, because it’s the only time I can walk my dog without killing her in the humidity (and she is used to a longgg daily walk)….
. So, it happens that I was awake and listening to Marketplac…
-
Thought Made Visible,
08 Aug 2006 in Blogging& Customer Relationships& Featured Posts& General Management& Marketing Strategy
Ghost writers can’t write blogs for you….
They can’t cover the unique range of topics that might pop into your head and they can’t present it, no matter how much they study up on you, as authentically as, well,… as only you can.
In an article a… -
Getting Creative with Sponsorship,
26 Jun 2006 in Branding& Customer Relationships& Featured Posts& Marketing Strategy
Philanthropy lingers on my mind after a presentation I gave last week to alumni and development officers from New England schools/universities….
So, I took note of new IEG research (as reported in PROMO magazine) indicating that spending on cause…
-
Sonic-Identity: A New Brand Differentiator?,
15 Jun 2006 in Branding& Customer Relationships& Featured Posts
For a few brands that are turning up the sensory side of their customer experience, what you see isn’t necessarily all you get….
What you hear may be part of what you get, too.
Certainly, youth-oriented brands have long-since known the power of i… -
Single and Loving It: A New Perspective on Marketing to Solo Women,
06 Jun 2006 in Branding& Featured Posts& Market Research& Marketing Strategy
The cover story for this week’s Boston Globe Magazine says it all: “Single and Loving It”….
What the article’s writer, Keith O’Brien, presents isn’t some shocking new concept for any of you who live in the real world, right…? Still, marketers …
-
Picture Yourself Here,
23 May 2006 in Advertising& Customer Relationships& Featured Posts
Women are looking for common ground….
Their relational brains need a starting point from which to launch a possible long term connection with your brand. So, the question becomes: are you laying the groundwork for this to happen?
Do the stories … -
Do Men and Women Give Back Differently?,
04 May 2006 in Customer Behavior& Featured Posts
I’ve just started to do some research on women and philanthropy for an upcoming presentation…
…and so have been focusing on what it takes to inspire women to give money to their various alumni associations, churches or charities.
While I was on… -
The Secret of NASCAR’s Marketing,
24 Apr 2006 in Advertising& Customer Relationships& Featured Posts& Sales
I’ve been hearing about NASCAR’s female fans and all the clever cross-promotional ideas and licensed products for a while now, but this recent Sports Illustrated article pulled it all together for me….
The stats, as reported therein:
“According t… -
Do Women Sell Better to Women?,
18 Apr 2006 in Academia/Training& Customer Relationships& Featured Posts& Sales
This past week or so, the topic of saleswomen vs. salesmen has come up a few times, and then a friend forwarded this Wall Street Journal piece to me yesterday…
titled “Car Dealers Recruit Saleswomen at the Mall.” (reg. required) So, I thought I’…
