Bio: Andrea Learned
Andrea Learned is the President of Learned On Women. She writes, speaks, consults, and writes some more, on the topic of marketing to women, specifically, as well as gender in marketing, more broadly. The co-author of Don't Think Pink: What Really Makes Women Buy – And How To Increase Your Share of this Crucial Market, Andrea continues to monitor trends in how women make purchasing decisions and share those via her blog
(http://learnedonwomen.com ), and a few others.
Since 2004, Andrea has followed her outdoor-oriented bliss in Burlington, Vermont.
Posts by Andrea Learned:
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What’s the Best-Kept Secret for Marketing to Women?,
06 Oct 2009 in Featured Posts
Why do women and men do what they do or say what they say? If marketing to women is a “science,” this question gets to the “art” angle that may too often be neglected. Isn’t it a bit ironic that marketers are most likely to use the linear/science…
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Chipotle’s Hot Spot: The Vulnerability of Authenticity,
17 Jul 2009 in Featured Posts
The Chipotle restaurant chain just announced that it will sponsor free screenings of the newly released documentary film, Food Inc. Kudos to them. There is something very authentic about allowing your brand to become vulnerable in this way. By…
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Della Disaster: What Makes A Computer ‘For Women’?,
15 May 2009 in Featured Posts
Is your laptop colorful and a little smaller? And, if so, does that automatically make it a “woman’s computer?” I don’t think so. But, the new Della (Dell Computer) approach could make a person wonder. It seems to be a classic case of “marketing…
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‘Targeting’ Women Indeed: Satirical Wisdom,
14 Apr 2009 in Featured Posts
Though Jon Stewart reigns eternal as the satire king on the political front, there may be a young woman who takes the crown on the marketing front: Sarah Haskins of Current TV. When I recently came across her work, thanks to MP’s own Ann Handley, I…
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Marketing Golf: On Par?,
24 Feb 2009 in Featured Posts
The professional golf circuit is desperately seeking sponsors, and that is no surprise in this economy. Still, hidden in the profile of that industry’s core consumer, there may be a helpful clue. Consider what Carl Prine wrote in a recent Pittsburgh…
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100 Best Business Books of All Time,
10 Feb 2009 in Featured Posts
If you are like me, it can get incredibly overwhelming to keep up with business books. So many publish in any given year (well, before the economy hit the skids, at least), how can you really know which ones are worth the time anyway?
And yet – th…
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Why Do Super Bowl Ads Get So Much Attention?,
06 Feb 2009 in Featured Posts
The annual Super Bowl buzz-buildup and ensuing flurry of analysis about game day ads is all just part of the entertainment. And it’s continuing now, almost a full week later. These attention-getting moments on one fun-filled winter’s eve reflect…
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The Death of Marketing to Women?,
04 Dec 2008 in Featured Posts
Marketing to women isn’t dead – but, with men shopping more and starting to pay attention to the things women have long noticed, it might be time to call it “marketing to feminine brain traits” (a mouthful, I realize).
In a recently recorded interv…
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Designing for Transformability in a Downturn,
02 Dec 2008 in Featured Posts
What if this economic downturn is not the time to give up on new thinking, but really provides the opportunity to more freely explore some fresh ideas? Since stressing out does nothing toward increasing, or even maintaining, your numbers… why not…
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The New Conspicuous Consumer,
15 Oct 2008 in Featured Posts
The economy is in a bad way, and consumers are probably not going to be buying much anytime soon. So, is it time for marketers to throw in the towel? Or, can the promotion of goods and services continue in a time when everyone (including you) is…
