Allen Weiss is CEO and Founder of MarketingProfs, LLC.
Previously he was on the marketing faculty in the Graduate School of Business at Stanford University. Just prior to that appointment, he was a consulting member of the technical staff at Bell Labs (now Lucent Technologies).
He has written about technology and marketing for over 20 years in both the academic and popular press, including as the weekly e-marketing columnist for Upside.com. He has also acted as a consultant for a range of technology and science-based companies, including Intel, Texas Instruments, Informix, and Amgen.
His unconventional life has led him through engineering, psychology, rock bands, finance and ultimately to marketing.....and he started actively using email in 1986!
He is also a practicing Buddhist and teaches mindfulness meditation at http://www.insightla.org
You can follow him at Twitter @allenweiss
07 Jun 2007 in Featured Posts
I just received an email touting a download of some research that purported to give me proven strategies for success. Here’s an interesting question: Can any strategy be proven to be successful?
Sure, you can set up a strategy and see if it succeed…
Is Price *Really* the Most Important Factor in Consumer Loyalty?,
23 May 2007 in Featured Posts
“Research finds price is the most important factor in consumer loyalty” This is the headline from a just-released report by DoubleClick and the e-tailing group, Inc. What I find most interesting is how this will undoubtedly make headlines among…
How to Get Rid of Certain Marketers,
11 Apr 2007 in Featured Posts
As someone who has dedicated themselves to marketing for the past 20 years, you might find it surprising to hear that I really don’t like certain marketers. These are the door-to-door solicitors that pass through my neighborhood every so often, and…
The Wisdom of Wikipedia?,
03 Jan 2007 in Featured Posts
It seems to be that searching the web is getting stranger and stranger. Oh, not because of the various sites you might run across, but because Wikipedia is now taking over the world as the most prestigious and informative site….
Go ahead, type in…
28 Dec 2006 in Featured Posts
Cell phone service providers are desperate to find new revenue streams, so it’s not surprising that Verizon is making the step to have banner ads appear on news, weather, sports and other websites that users visit via their Verizon mobile phones…….
Can Marketing Tactics Be Proven?,
06 Nov 2006 in Featured Posts
The other day I was reading a press release. The company said it wrote articles on “proven tactics” that marketers could use. This got me thinking about whether you can prove anything works in marketing….
After all, you can’t prove anything in sc…
Technorati Turns 3: Can We Get Some Service?,
26 Jul 2006 in Featured Posts
Congratulations to Technorati for turning 3 and changing the look and feel of its Web site, which you can read about here…..
Lots of Web sites make changes to improve the customer interface, but it’s service that is still at the heart and soul of…
Thought Leaders & Gurus: Too Big for Their Niches,
10 Jul 2006 in Branding& Featured Posts
I just don’t understand why people love the words “guru” and “thought-leader”….
Whenever I see these words used by the business press, or more likely, on various Web sites, I always think of the warlocks in the HG Wells classic The Time Machine, …
Back at It: The E-book Believers,
09 Jun 2006 in Content& Featured Posts
E-book evangelists are still at it. They still think that e-books will make regular old paper books disappear…
This, according to an article in the International Herald Tribune by Alex Beam. The evangelists believe, as did those who pushed the o…
Meaningless Words Lead to Stupid Marketing Surveys,
07 Jun 2006 in Featured Posts& Market Research
I participated in a survey today for a big magazine that deals with the computer industry. The survey used words that were, well, meaningless….
As a result, the survey results they will get from me (and everybody else who fills out the survey) wi…