Bio: Allen Weiss
Allen Weiss is CEO and Founder of MarketingProfs, LLC.
Previously he was on the marketing faculty in the Graduate School of Business at Stanford University. Just prior to that appointment, he was a consulting member of the technical staff at Bell Labs (now Lucent Technologies).
He has written about technology and marketing for over 20 years in both the academic and popular press, including as the weekly e-marketing columnist for Upside.com. He has also acted as a consultant for a range of technology and science-based companies, including Intel, Texas Instruments, Informix, and Amgen.
His unconventional life has led him through engineering, psychology, rock bands, finance and ultimately to marketing.....and he started actively using email in 1986!
He is also a practicing Buddhist and teaches mindfulness meditation at http://www.insightla.org
You can follow him at Twitter @allenweiss
Posts by Allen Weiss:
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Four Quick Lessons About Customer Service I’ve Learned From the Frontlines,
12 Dec 2012 in Customer Behavior& Customer Relationships& Featured Posts& General Management& Headline& Marketing
I didn’t plan on getting into the service business, but I was pushed into it because I made a WordPress plug-in. Like many of you, I’ve had my fill of bad service, especially from software companies who often seem to disappear after they’ve sold or…
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5 Reasons Why Online Sales Aren’t a Bigger Share Of The Holiday Pie,
07 Dec 2009 in Featured Posts
The other day I got a call from a writer for the AP who asked me an intriguing question: Why aren’t online sales a bigger piece of the retail sales pie (analysts estimate they account for 7 to 10 percent of sales)?…
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Google and Twitter: What’s In It for You,
06 Apr 2009 in Featured Posts
Since I’ve written about the business models of social media (with much nay-saying by some of the comments I’ve received), you might not be surprised that I was taken aback this past week when rumors flew around about Google buying Twitter. Aside…
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The End of Internet Advertising?,
25 Mar 2009 in Featured Posts
I typically visit a number of technology sites to learn about new technology, Internet companies and products – not to learn about marketing. So I was a bit amused the other day when I saw that TechCrunch (a technology site) was trying to talk about…
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The Meaning of Numbers: Does an ‘Authority Index’ Equal Authority?,
17 Mar 2009 in Featured Posts
Economists and other people who use “archival data” love to make inferences from data. Archival data is otherwise known as behavioral data, like the kind you get on the web by watching what people do. Inferences are just guesses …. educated and…
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What the Young People Say About Social Media,
02 Mar 2009 in Featured Posts
Once upon a time I wrote a weekly column for an online technology magazine. When new Internet technologies and web sites emerged, I was tasked with predicting their fate.
Whenever I said something would take long to adopt (like e-books, for exampl…
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What I Learned at XDrive,
16 Feb 2009 in Featured Posts
One of the benefits of being a tenured academic is the sabbatical. This is time when you get to do what you like, and get paid for it. Most academics take the time to think and write, retool for new research projects or teach at other universities….
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Is Twitter Really Social?,
09 Feb 2009 in Featured Posts
About one month ago I decided to put some effort into becoming a Twitter devote and, sometimes even a fanatic. Given the buzz about this tool for social media, I thought it was a worthwhile endeavor and a chance to see what all this is about. Our…
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Saving Social Media with a Business Model?,
04 Feb 2009 in Featured Posts
There is a great deal of talk these days about social media companies and their need to find a business model. Even my recent PC Magazine talked about how Twitter and others will need to find a business model in 2009. This whole discussion seems to…
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Announcing the Launch of Our New iPhone App,
21 Aug 2008 in Featured Posts
I have some exciting news to share with you! Check out the iPhone here… see the MarketingProfs blue bird logo there? That’s our new iPhone application that lets you breeze through the latest marketing digests from our popular Get to the Po!nt…
