Bio: Alan Belniak
Posts by Alan Belniak:
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Santa, I Want More Content Marketing Ideas,
23 Dec 2011 in Content& Content Marketing& Featured Posts& Social Media
A co-worker of mine (with whom I’m friends on Facebook) lamented last night that she’s struggling for a gift for her five-year-old son. Specifically, he wants Santa to make something in his workshop. As a parent, that can be a tall order!
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Know Your Buyer: Two Marketing Case Studies,
21 Oct 2011 in Advertising& Featured Posts& Headline& Marketing& Segmentation and Targeting
School is back in session. So, how about a little review? No quiz, I promise … It’s about your buyers, though. How well do you know them?
Do you know your buyer?
Creating buyer personas isn’t just a way to fill up a meeting block. And actua…
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Neither by Snow Nor Rain: Shining Customer Service Amid the Storm,
16 Sep 2011 in Customer Relationships& Featured Posts& Headline& Marketing& Word of Mouth Marketing
My family and I were in the path of Hurricane Irene this year. We fared well, except for a loss of power and a fridge of spoiled food. Prior to the storm, we had the same idea everyone else did: “Let’s get a few staples and hunker down.” Except…
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Marketing Convenience: Extending the Idea of ‘Premium’,
08 Apr 2011 in Advertising& Customer Relationships& Featured Posts& Headline& Marketing
Premium tends to convey a sense of more … for more. I don’t think that’s necessarily bad. But that can also be a trap.
For example, with many online content sites, “premium” typically means access to more content. A premium coffee might have an …
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Because I Said So: Who Knows What’s Best for Your Product?,
09 Mar 2011 in Featured Posts& Headline& Market Research& Marketing& Marketing Strategy& Product and Services Marketing
Being an impassioned marketer is a good thing—except when it clouds your judgment about making marketing decisions. From time to time, we can get caught up into thinking that what we like or don’t like is best for the product. Most times, we…
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How a Terrible Website Will Increase Your Business,
31 Jan 2011 in Customer Relationships& Featured Posts& Headline
Customers can be funny sometimes. They can tell you exactly what they want, and, as marketers, we can totally ignore them. To see what I mean, head on over to my new current 10-second timeout, Never Said About Restaurant Websites. It’s a short-form,…
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Give It Away, Give It Away Now,
30 Dec 2010 in Advertising& Featured Posts& Headline& Marketing& Product and Services Marketing& Promotional Strategies
With an increasing number of pitches, offers, “try me” pleas, and what-nots, marketers and product managers are finding it increasingly difficult to stand out from the pack. The best single tool to help them? Empathy.
Think about it: How much…
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Are You Really Marketing—or Just Advertising?,
22 Oct 2010 in Direct Marketing& Featured Posts& Marketing& Segmentation and Targeting& Strategy and Tactics
I was at a small conference break-out session a little while back when a colleague and I started chatting. He works in a particular line of lighting at a major manufacturer. We were talking about the merits of that lighting versus other types. I…
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Commercials: Louder Isn’t Better,
28 Sep 2010 in Featured Posts& Headline& Marketing& Promotional Strategies& Segmentation and Targeting
It’s almost impossible to escape them. You hear them on the radio at least once a day. Obnoxious car commercials, claiming that they have the lowest prices, the best deals, the widest selection … You can’t miss it because they talk…
