Bio: Avinash Kaushik
Avinash Kaushik
Author, Blogger & Analytics Evangelist
Avinash Kaushik is the author of Web Analytics: An Hour A Day and the highly rated web analytics blog Occam's Razor.
He is the Founder of a new online marketing education startup called Market Motive, and the Analytics Evangelist for Google.
He is a frequent speaker at industry conferences such as Emetrics Summits, Ad-Tech and Web 2.0 Expo, SES in the US and Europe.
Posts by Avinash Kaushik:
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Experiment or Go Home!,
05 Sep 2007 in Featured Posts
You are a lovely Marketer and all you want is the coveted Marketer of the Year award. Yet your website conversion rate is stuck at 2%… no matter how hard you try. It’s not your fault. There are three forces that are working against you… .
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Bounce Rate: Sexiest Web Metric Ever?,
26 Jun 2007 in Featured Posts
It is quite likely that the biggest challenge for you is that you are spending tons of time, energy, and budget on web marketing efforts yet conversion rates (or ROI) are stuck in the 2 to 4 percent range, or perhaps a bit higher for your direct…
