Bio: Adam Needles
Adam Needles (Twitter: @abneedles) is Silverpop's Director of Field Marketing and B2B Marketing Evangelist.
In his Atlanta-based evangelism role, he serves as a key advocate for B2B marketers — learning from, researching and analyzing the critical issues B2B marketers face; participating in dialogue at key marketing conferences and events on behalf of Silverpop; and serving as a key author of best practices documents, including those on the Demand Generation and Propelling Brands blogs, and numerous live and webinar presentations.
He also leads the company's global field marketing organization and is applying Field Marketing 2.0 principles to how Silverpop goes to market.
Needles has more than a dozen years as a B2B marketing executive and consultant and has advised both growth-stage companies and publicly-traded enterprises. Prior to joining Silverpop he was based in Boston as vice president of marketing for technology-industry analysis firm The 451 Group. He previously co-founded DVG Research, a market-strategy firm, and he was a key team member at Citigate Cunningham, a technology public relations firm, where his accounts included Motorola and Platinum Technology (acquired by CA, Inc.).
He holds an MBA in Brand and Product Management from the University of Wisconsin at Madison and a BSFS in Science and Technology in International Affairs from Georgetown University.
Posts by Adam Needles:
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Understanding How and Why B2B ‘Buyers Are Liars’ … and What This Means for Demand Generation,
27 Apr 2010 in Content& Featured Posts& Global Marketing& Headline& Market Research& Marketing& Marketing Analytics and Modeling& Marketing Leadership& Marketing Tools& Planning and Measurement& Strategy and Tactics
Anyone responsible for B2B demand-generation programs—whether on the marketing or sales side—knows that self-reported data from prospects must be taken with a grain of salt. Whether it is titles or contact information, or the often ‘loaded’…
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Re-casting How We Think About B2B Marketing Automation,
21 Jan 2010 in Featured Posts& Headline& Integrated Marketing Communications& Market Research& Marketing& Marketing Analytics and Modeling& Marketing Automation& Marketing Strategy& Planning and Measurement& Segmentation and Targeting
I was analyzing results from our recent B2B Marketing University series, which Silverpop launched this past Fall, and the data seem to point to an eye-popping, potential ‘banner year’ for marketing automation in 2010. Without getting into all of…
