Bio: Abe Mezrich
Posts by Abe Mezrich:
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Don’t Assume You Know Your Customer’s Plan,
10 May 2010 in Advertising& Customer Behavior& Featured Posts& Headline& Marketing Strategy& Strategy and Tactics
Eric Hom of Ticketmaster offers some cautionary words about profiling Web users based on prior behavior. Because people buy things for other people, not everything they buy will be a good predictor of what they’re likely to want to buy for themselves…
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Why Small Businesses Fail on the Web,
28 Apr 2010 in Featured Posts& Headline& Marketing& Marketing Strategy& Marketing Thought Leadership& Marketing Tools& Metrics & ROI& Small Business Marketing& Strategy and Tactics
Marketers who work in small businesses—you may want to forward this clip to your boss.
In this episode of Marketing Obsessions, Jason Teichman, SVP, Marketing & Product Management at Register.com—one of the leading companies focused on hel…
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Where Small Businesses Get Online All Wrong,
19 Apr 2010 in Advertising& Featured Posts& Headline& Marketing& Social Media
In this episode of Marketing Obsessions, Citysearch executive vice president of advertising Neil Salvage discusses the mistakes small-business owners make when it comes to online advertising.
The key problems Salvage identifies:
Small-busine…
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Laura Santos of Danskin on Creating a Customer Community,
14 Apr 2010 in Customer Relationships& Featured Posts& Headline& Promotional Strategies& Public Relations& Social Media
In this episode of Marketing Obsessions with Kevin Lee, Danskin’s Laura Santos shares her insights on leveraging online and offline channels to turn your customers into a true community, based on Danskin’s experience with the Danskin Triathlon Series…
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Inbound Marketing is the Wave of the Future, Says Avaya’s Paul Dunay,
31 Mar 2010 in Blogging& Email Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketing& Marketing Strategy& Promotional Strategies& Strategy and Tactics
In this episode of Marketing Obsessions, Paul Dunay, managing director of Services Marketing for Avaya and author of “Facebook Marketing for Dummies,” shares his vision for the rise of what he calls “inbound marketing.”The concept: Marketers are…
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Kodak CMO Jeff Hayzlett’s Advice: Ruffle Feathers.,
26 Mar 2010 in Featured Posts& Headline& Marketer& Marketing Leadership& Marketing Thought Leadership
In this episode of Marketing Obsessions, Kodak’s rockstar CMO Jeff Hayzlett explains his true roles as a CMO: ruffling feathers and creating tension. Tension is what it takes to make people see things differently.
Key takeaways:
A CMO’…
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Social Media Lessons from 1-800-Flowers: Let Your Customers Guide the Way,
17 Mar 2010 in Advertising& Featured Posts& Headline& Marketer& Marketing& Marketing Strategy& Marketing Thought Leadership& Social Media& Strategy and Tactics
1-800-FLOWERS.com President Chris McCann sits down with Kevin Lee of Marketing Obsessions to talk about social media, virtual gifts, and what business can learn from Second Life. It’s a brief (two minute!) video, and it’s worth the watch.
Takeaway…
