Bio: Aaron Dun
Aaron is Vice President of Marketing and Strategy for Percussion Software, a provider of web content management and content marketing software. He is an avid Boston sports fan, and is known to enjoy a good marketing book or two in his free time. Follow him on Twitter @ajdun.
Posts by Aaron Dun:
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Just Reusing Your Content Isn’t Working Anymore,
07 Nov 2012 in Content Marketing& Featured Posts& Headline& Integrated Marketing Communications& Marketing Strategy
As long as I have been a marketer I have always focused on reusing content cross channel, and I am pretty sure you have, too. But as content marketing becomes a true discipline in its own right, it’s time to light gasoline on the notion of reuse….
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The Power of UX Testing Is Within Your Reach: Four Tools to Help You Run Tests,
05 Sep 2012 in Content& Featured Posts& General Management& Headline& Marketing& Marketing Analytics and Modeling& Marketing Tools& Website Development and Design
Does the following sound at all familiar?
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The New Google Search: Six Changes That Rocked the SEO World,
06 Jun 2012 in Content Marketing& Featured Posts& Headline& Marketing Strategy& SEO Marketing
In a little over a year, Google has rendered 10 years of SEO dogma mostly useless. Go ahead and throw out everything you used to hold dear, such as link building, keyword-rich content, internal links, and tracking results on SERPs. It’s time to…
