http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/?utm_source=rss&utm_medium=rss&utm_campaign=are-new-customers-the-enemy-of-success Opinions. Commentary. News. Sun, 12 Feb 2012 02:23:11 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40038 Patrick Tue, 03 Mar 2009 04:48:52 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40038 What if your buisness serves a client base that does not return? Emergency services or repairs. What if your clients do not need your services often enough and new buisness is constantly required for your servival. What if your buisness serves a client base that does not return? Emergency services or repairs. What if your clients do not need your services often enough and new buisness is constantly required for your servival.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40037 Motyka Johnson Tue, 24 Feb 2009 00:04:15 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40037 Great point, Jason. Not only does email and social media avoid the TiVo effect, but for certain segments, it is the best bang for your advertising buck. There are a few catches; as you mentioned, effectiveness is difficult to measure, and click-through rates on large scale campaigns tend to be low. The other catch is that only a relatively small (although growing) segment of the population uses social media. For companies like Denny's Inc, Frito-Lay, and Budweiser, the exposure from Superbowl commercials may well be worth the investment. Great point, Jason. Not only does email and social media avoid the TiVo effect, but for certain segments, it is the best bang for your advertising buck. There are a few catches; as you mentioned, effectiveness is difficult to measure, and click-through rates on large scale campaigns tend to be low. The other catch is that only a relatively small (although growing) segment of the population uses social media. For companies like Denny’s Inc, Frito-Lay, and Budweiser, the exposure from Superbowl commercials may well be worth the investment.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40036 TereLyn Hepple Mon, 23 Feb 2009 17:23:45 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40036 Totally agree. If our telecom, utility, entertainment, and insurance providers would do more to care for us as existing customers before we consider switching, we'd switch less often. I'm looking for existing customer incentives such as equipment upgrades, channel upgrades, and loyalty discounts. I'm not seeing them. Unfortunately. Totally agree. If our telecom, utility, entertainment, and insurance providers would do more to care for us as existing customers before we consider switching, we’d switch less often.
I’m looking for existing customer incentives such as equipment upgrades, channel upgrades, and loyalty discounts. I’m not seeing them. Unfortunately.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40035 Eric Brown Mon, 23 Feb 2009 01:51:12 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40035 Jason, Great Post I our Boutique Apartment management Business we have dropped all traditional marketing efforts in exchange for Social Media Marketing. To further integrate we started a Social Network site the UrbaneLobby.com where residents can meet and greet, trade pictures and videos and socialize on line. We manage and power a blog aimed at our residents the Urbane Blog, all designed around our target demographic local brand recognition. Our Goal; "To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments." We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate. Jason, Great Post
I our Boutique Apartment management Business we have dropped all traditional marketing efforts in exchange for Social Media Marketing.
To further integrate we started a Social Network site the UrbaneLobby.com where residents can meet and greet, trade pictures and videos and socialize on line. We manage and power a blog aimed at our residents the Urbane Blog, all designed around our target demographic local brand recognition.
Our Goal; “To provide our residents with an experience and value with a high enough return to create enough Customer Evangelists within our core resident base that they self rent our apartments.” We are working hard to lead our resident Influencers within our core resident base, and have transitioned most of our marketing budget inward, to further focus on our existing residents. Only good things have happened from this move. Resident retention has significantly improved, and we have created a forum and a field for the Influencers to participate.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40034 Steven Woods Sun, 22 Feb 2009 03:02:29 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40034 Jason, Great point and great goal, but the challenge to tackle is in measurability. It's much more clearly measurable to say "this effort gained a new customer" than "this effort retained an existing one" in most cases. Once we can tackle that (and social media makes a great step in that direction), perhaps the efforts will be better aligned with value. Jason,
Great point and great goal, but the challenge to tackle is in measurability. It’s much more clearly measurable to say “this effort gained a new customer” than “this effort retained an existing one” in most cases. Once we can tackle that (and social media makes a great step in that direction), perhaps the efforts will be better aligned with value.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40033 josh Fri, 20 Feb 2009 04:03:25 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40033 Amen. Amen.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40032 Jason Baer Thu, 19 Feb 2009 17:38:04 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40032 @Danny - Great point. Isn't social media just word of mouth via technology? Happy customers definitely spawn new customers. Can be tough to measure that impact at the $$$ level, but data points like Net Promoter Score can definitely show trending. @Danny – Great point. Isn’t social media just word of mouth via technology? Happy customers definitely spawn new customers. Can be tough to measure that impact at the $$$ level, but data points like Net Promoter Score can definitely show trending.

]]> http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/comment-page-1/#comment-40031 Danny Nathan Thu, 19 Feb 2009 15:50:12 +0000 http://www.mpdailyfix.com/are-new-customers-the-enemy-of-success/#comment-40031 Really well put Jason. Of course, what's missing is the idea that making your existing customers happy via this approach will likely garner many new customers as well. Happy customers spread the word, right? Really well put Jason. Of course, what’s missing is the idea that making your existing customers happy via this approach will likely garner many new customers as well. Happy customers spread the word, right?

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