MediaBuyerPlanner: Arbitron will include four new radio markets in its Spring 2007 survey. These will include: Aspen, Colorado; Grand Island-Kearney, Nebraska; Hot Springs, Arkansas; and Twin Falls (Sun Valley), Idaho.
These Spring 2007 markets join Kalispell-Flathead Valley, Montana, and Las Cruces, New Mexico, which were first measured effective with the Fall 2006 survey.
Arbitron-measured markets should top a record 300+ this year, with nearly 40 new Arbitron markets added over past 10 years, according to the company.
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- Arbitron Changes Schedule for Winter and Spring 2007 Surveys
- Arbitron to Launch eBook This Spring
- Arbitron to Include Cell Phone-Only Households
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